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Direct Mail Advertising in Canada - Industry Market Research Report

Direct Mail Advertising in Canada - Industry Market Research Report
  • Publish Date:August 2021

  • Number of Pages:45

  • Report ID:4639863

  • Format:PDF

  • Publisher:Ibisworld

$ 875


Snail mail: Increasing external competition is expected to limit industry revenue growth


Direct Mail Advertising in Canada
Over the past five years, decreasing corporate profit, despite increasing consumer confidence, has led to a decrease in corporate expenditures on all forms of advertising. As a result, revenue for the Direct Mail Advertising industry in Canada is expected to decrease modestly over the five years to 2019. However, much of this loss is a result from technological advancements that have paved the way for other cost-effective methods of product promotion, such as daily deals websites, email marketing campaigns and mobile advertising. The Direct Mail Advertising industry will remain viable and is expected to achieve gradual growth over the next five years. Canadians are documented to prefer receiving advertising related to health, financial services, insurance, prescription and personal care through direct mail, supporting the industry. In addition, the key features of direct mail advertising, including the ability to precisely target potential customers and a higher response rate when compared with other forms of advertising, will continue to drive industry demand.

The Direct Mail Advertising industry in Canada distributes advertising materials (e.g. coupons, fliers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of contents

Industry Definition
Main Activities
Similar Industries
Additional Resources


Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios



Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.

The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials. This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to understand the market dynamics in specific regions and countries.

Reportlinker's market research methodology is designed to provide clients with a clear understanding of the market, its trends, and its future potential.