1. Market Research
  2. > Media and Entertainment
  3. > Advertising Market Trends
Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)

Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)

  • January 2018
  • 72 pages
  • ID: 4641144

Summary

Table of Contents

Search Inside

Advertising, in simple terms, is informing about various types of brands and products available in the market.

Advertising industry plays an important role in the economy and has become a necessity for the producers, traders and consumers. Advertising can be classified into five key categories including print advertising, broadcast advertising, covert advertising, public service advertising and outdoor advertising.

Outdoor advertising, also known as out of home (OOH) media is a type of advertising done by companies to promote their product to people when they are outside their house. In comparison with other types of advertising, outdoor advertisements are more impactful, reaches people quickly, provides final push before point of purchase, builds company’s brand image and helps to target mass audience. Outdoor advertising can be segmented into four broad categories including billboards, street furniture, transit advertising and alternative advertising.

The U.S. is a major contributor to the out of home advertisement market supported by increased installation of new digital bus shelters across New York City and conversion of traditional paper based advertisements into digital screens which resulted in increased profits for the advertisement sites.

The global outdoor advertising market is expected to grow in future with emerging middle class population, rising urban population, increased investments in infrastructure and emergence of digital displays. Key trends of this market includes domination of digital out of home advertising market, integration of mobile devices with OOH and increased preference towards beacons technology. However, there are some factors which can hinder the market growth including impact on tourism industry and stringent regulations.

The report “Global Outdoor Advertising Market: Industry Analysis & Outlook (2018-2022)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook.

The report discusses the major growth drivers and challenges of the market, covering the U.S., the U.K., Australia and Canada region. The report profiles the key players of the market including JCDecaux, iHeartMedia Inc. (Clear Channel Outdoor Holdings, Inc.), Outfront Media Inc. and Lamar Advertising Company are being profiled.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Nicolas helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Billboard Advertising in the US - Procurement Research Report

Billboard Advertising in the US - Procurement Research Report

  • $ 1645
  • Industry report
  • September 2018
  • by Ibisworld

AbstractBillboard Advertising Procurement in the USThis report is intended to assist buyers of billboard advertising. Billboard advertising refers to the use of large outdoor boards to convey promotional ...

The 2019-2024 Outlook for Letterpress Printing of Display Advertising Posters and Floor, Counter, Point-of-Purchase, Window, and Outdoor Advertising Materials in the United States

The 2019-2024 Outlook for Letterpress Printing of Display Advertising Posters and Floor, Counter, Point-of-Purchase, Window, and Outdoor Advertising Materials in the United States

  • $ 595
  • Industry report
  • June 2018
  • by ICON Group

This study covers the latent demand outlook for letterpress printing of display advertising posters and floor, counter, point-of-purchase, window, and outdoor advertising materials across the states and ...

The 2019-2024 Outlook for Letterpress Printing of Display Advertising Posters and Floor, Counter, Point-of-Purchase, Window, and Outdoor Advertising Materials in India

The 2019-2024 Outlook for Letterpress Printing of Display Advertising Posters and Floor, Counter, Point-of-Purchase, Window, and Outdoor Advertising Materials in India

  • $ 595
  • Industry report
  • June 2018
  • by ICON Group

This study covers the latent demand outlook for letterpress printing of display advertising posters and floor, counter, point-of-purchase, window, and outdoor advertising materials across the states, union ...


ref:plp2018

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on