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AWA Global Sleeve Label Market Study 2016

AWA Global Sleeve Label Market Study 2016

  • August 2016
  • 327 pages
  • ID: 4666937
  • Format: PDF
  • Alexander Watson Associates (AWA)


Table of Contents

AWA Alexander Watson Associates have published detailed and quick scan reports on the sleeve label market since 2001. Global Sleeve Label Market Study 2016 is the fourth detailed report focusing on this market. It details the current status of the fast moving global sleeve label market, materials, and technologies, with particular emphasis on the changing structure and trends within this dynamic business area.

Sleeve labels – particularly heat shrink sleeves – continue to take market share around the world from the ‘traditional’ labeling technologies. This packaging decoration format provides high-quality, 360-degree, head-to-toe graphics on a wide spectrum of complex container geometries. The developments in this area call for a continuous update of statistics and background information.

Global Sleeve Label Market Study 2016 provides an overview of the global and regional sleeve label markets. It includes information about market structure, a breakdown by sleeve label format and a five year forecast. Sleeve label formats covered in the report are: Heat Shrink Sleeve, Stretch Sleeve, ROSO™MD Shrink Sleeve, and RFS MD Shrink Sleeve. Global Sleeve Label Market Study 2016 focuses on materials used in the production of sleeve labels of all types, and on the markets and market trends.

Research for this study is based on our internal database of label market information, a review of available published literature, an analysis of trade and industry statistics, online surveys, and interviews with companies across the value chain, together with input from AWA industry conferences and events specific to the label and specialist converting industries.

Global Sleeve Label Market Study 2016 is the fourth full assessment conducted by AWA of the current status of one of the world’s most dynamic label technologies and method of product decoration. The study details the current status of the global sleeve label market by label format, materials, technologies, and regional volumes with particular emphasis on the changing structure and trends within the sector.

The sleeve label has gained a significant presence in the global label market alongside the long established and traditional glue applied label technology, and competes aggressively with pressure-sensitive label technologies in many areas of primary product labeling. The technology continues to evolve at all points of the value chain from resin manufacture, through film manufacture and converting practices, by innovative engineering in label application, and through a greater understanding of the promotional aspects of combining high quality graphics with complex container geometries to maximize shelf appeal of FMCG products.

This method of effective product decoration and brand promotion faces competition from alternative label technologies, but competition is not restricted to that offered by alternative labeling formats. In key market segments served by sleeve labels there is strong competition from alternative packaging styles – most especially direct printed flexible pouches, cans, and cartons.

This report outlines the market structure for this group of sleeve labeling technologies and evaluates the present and future demand for sleeve labels by geographic region, by sleeve label type, by material, and by reference to the challenges provided by competitive packaging technologies. The report also provides market forecasts through to 2020 by regional and sleeve label format – heat shrink TD sleeve labels; stretch sleeve labels; ROSO™MD sleeve labels; and RFS MD sleeve labels.

Global Sleeve Label Market Study 2016 focuses on the materials used in the production of sleeve labels of all types, and on the markets and market trends.
Market sizes and forecasts refer to supply-side output of label materials. The volumes described detail materials supplied to printers as unconverted web or sheet materials. The volumes detailed do not describe the volumes of finished labels supplied by printers to end-users/brand owners that will be lower given the waste incurred in printing and converting processes.

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