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Baby Food in Vietnam, Global Data

Baby Food in Vietnam, Global Data

  • January 2017
  • 134 pages
  • ID: 4689922
In this report:
All sectors are expected to grow strongly in value terms, although in terms of volume, GlobalData estimates that the market will expand by a more restrained ##.##% to ##,## tons, of which ##% will consist of baby milks, ##% cereals & dried meals, and just ##% wet meals and other food and drinks.
Vietnamese consumers spend a high proportion of their total living expenditure on food; in 2010, the average family spent ##.##% of its living consumption expenditure on food, drink, and tobacco, slightly down on 2004 (##.##%).

Summary

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Brief

The baby food market in Vietnam has been increasing quickly over the final few years. Bigger incomes, particularly in urban areas, better product diversity and superior retail distribution boosted the growth of this market. In 2015, sales of milks accounted for 84.0 percent, cereals and dried meals for a farther 13.20 percent, with wet meals, drinks and snacks making up the remaining 2.70 percent. Increase in both value and volume terms has been strong in all three main sectors. As the economy is predicted to experience healthy growth, leading to bigger disposable incomes, the sales of baby food are anticipated to grow by 76.0 percent at current prices, equivalent to real value growth of 40.0 percent and global volume sales by 35.50 percent by 2021.

Main highlights

- Consumption of baby food in Vietnam has increased by 48.80 percent since 2009. Market value reached 144.40 percent more than in 2009, and equivalent to growth of 54.10 percent at constant prices.

- Consumption levels remain bigger in the two principal urban centers, Hanoi and Ho Chi Minh City, than in other smaller cities or the rural parts of the country.

- Milks constitute the bulk of the market and high volume growth is registered in cereals and dry meals.

- Growing-up milk constitutes the biggest part of the milks sector.

- Vinamilk is the only one meaningful domestic supplier of baby food.

- Sales remain dominated by four companies, which together accounted for 83.0 percent of sales value in 2015.

Abstract

"Baby Food in Vietnam" is an analytical report by GlobalData which provides comprehensive and highly in-depth current and future market trends in the Vietnam market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Great reasons to purchase

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyze current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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