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Medical Affairs Reputations: Rheumatoid Arthritis (EU) 2016

Medical Affairs Reputations: Rheumatoid Arthritis (EU) 2016

  • October 2016
  • ID: 4699260
  • Format: PDF
  • Firstword Pharma


Does your medical affairs team need a wakeup call? Our survey results say yes.

In the rheumatoid arthritis (RA) market, not even the leading medical affairs teams are doing a great job of delivering the services doctors really need. Our survey of 150 rheumatologists shows it’s time for a wakeup call. What can your team do to improve its lacklustre performance and satisfaction scores?

Find out in Medical Affairs Reputations: Rheumatoid Arthritis (EU5).

Comparing 8 major RA treatments from AbbVie, Bristol-Myers Squibb, Merck Sharp & Dohme, Mundipharma, Napp, Pfizer, Roche, and UCB, this report reveals:
- How rheumatologists rate your team overall, and on 12 key medical affairs services.
- Which medical affairs services are most important.
- How, and how often rheumatologists want to meet with your team.
- What you can do to improve your medical affairs services.

Top Takeaways
- Moderately active market: teams for half of the surveyed brands interacted with more than 70% of the surveyed doctors in the past 6 months, though none of them broke the 90% mark.
- Some competition in the middle of the pack: While the top two teams have big leads over their closest rivals, overall quality of interactions scores are closer for the 3rd, 4th, and 5th place teams.
- Need for actionable information: Answers related to current use of medical affairs teams and the importance of various medical affairs services suggest that doctors need information they can use to make better treatment decisions.
- Unmet Needs: One third of the surveyed doctors identified areas where teams can improve information provision, and even more pointed out ways teams can improve their “attitude.”
- Doctors are not happy: Performance scores are decidedly neutral, with a few teams dipping into negative territory. Satisfaction scores are more varied, but still mediocre overall.
- Opportunity for biosimilars: With even leading brands underperforming, biosimilars’ teams have a golden opportunity to make inroads. Are they seizing it?
- Face-to-face interactions preferred: Doctors rate in-person communication methods highest. Which specific methods do they prefer?

Insight into Medical Affairs Teams for These Rheumatoid Arthritis Treatments
- Cimzia (certolizumab pegol; UCB)
- Enbrel (etanercept; Pfizer)
- Humira (adalimumab; AbbVie)
- Inflectra (infliximab; Pfizer)
- MabThera (rituximab; Roche)
- Orencia (abatacept; Bristol-Myers Squibb)
- Remicade (infliximab; Merck Sharp & Dohme)
- Remsima (infliximab; Napp/Mundipharma)
- RoActemra (tocilizumab; Roche)
- Simponi (golimumab; Merck Sharp & Dohme)

An Expert-designed Competitive View of Your Medical Affairs Team
Developed with the help of Medical Affairs specialists, this report gives you an in-depth comparison of 10 Medical Affairs teams—answering important questions like:

What do doctors need?
- How, and how often are they using your Medical Affairs team?
- What services do they consider most important?
- How often should you contact them? What channels are best?

Does your Medical Affairs team deliver?
- How memorable are your team’s interactions with doctors?
- How do doctors rank your team for performance and satisfaction in 12 key areas?
- How does your team compare to the competition—in each area, and overall?

What needs improvement?
- Are you delivering the services that are most important to doctors?
- Where do you need to improve?
- How can your team enhance its services?

Based on Interviews with Practicing Doctors
We surveyed 150 rheumatologists from the EU5 (France, Italy, Germany, Spain, UK), chosen from the largest community of validated physicians in the world.

All respondents:
- Have been practicing for between 3 and 35 years
- See at least 5 patients with growth hormone deficiency in a typical month
- Devote at least 50 percent of their time to direct patient care
- Have interacted with at least one listed product’s Medical Affairs team in the past 6 months.

We conducted the survey between September 1st and 8th, 2016.

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