1. Market Research
  2. > Automotive Market Trends
Global Automotive Airbags Industry

Global Automotive Airbags Industry

  • April 2021
  • 343 pages
  • ID: 4707118
  • Format: PDF
  • Global Industry Analysts


Table of Contents


Timely market intelligence is paramount in these uncertain times!

We launched an impact survey to update this project with timely insights during 2020. Update frequency will depend upon evolving market conditions and executive opinions. Our participants are executives driving strategy, marketing, sales and product management at competitive companies worldwide. All updates during the rest of the year are complimentary to clients!

- The global market for Automotive Airbags is projected to reach US$71.8 billion by 2025, driven by the indispensability of air bags as a key mandated safety technology for all vehicles. Adding to the positive outlook for the market is the stable automobile production trend; development of new air bag technologies; decline in costs of driver side airbags; development of smart airbags with sensors; focus on road safety as a result of the recent spike in road accidents and the resulting legislation of regulations that mandate installation of airbags in all types of automobiles, especially in developing economies. However, the sentiment in the market is sobered down by the flaring up of Takata`s airbag recall in the year 2020 when the National Highway Traffic Safety Administration (NHTSA) announced immediate recall of another 10 million vehicles carrying the defective airbag. The recent recall is in continuation of recalls which began in the year 2011. Running for over 9 years now, the recall is the largest and most complex in the history of the automotive industry that sent Takata into bankruptcy in the year 2017. Over 15 OEMs worldwide today face billions of dollars in recall losses. Globally, over 30 deaths and 350 injuries have been associated with takata`s faulty air bags. In the United States, virtually every OEM is impacted by the recall including Detroit`s giants Honda, Toyota, Nissan, BMW, Daimler, Subaru and Volkswagen and Audi. Approximately, 45 million vehicles in the United States have been equipped with these defective air bags which are prone to explosion during deployment. General motors (GM) has estimated a bleak and painful US$1.2 billion in losses accruing from the ongoing recalls that involves over 6.5 million GM models with faulty Takata inflators. Honda is faced with the recall of an additional 131 million Honda and Acura vehicles in North America alone. The recalls till date has and continues to involve the recovery of over 100 million inflators, impacting over 19 major OEMs worldwide. During the early phases of the recall, Takata repaired over 50% of the airbags and the current 10 million new recalls include some of these already replaced modules as well, forcing OEMs to initiate expensive campaigns to replace even previously recalled inflators with updated parts. Mazda is recalling over 117 thousand vehicles including those already recalled and repaired. With regulators in the U.S mulling the possibility of expanding the recall to include additional modules which were not part of the original recall, the blow for OEMs is expected to get even sharper. With the total cost of the expanded recalls running into billions of dollars mostly shouldered by auto OEMs, the automotive industry stands disrupted and uncertain as it struggles to negotiate this new and emerging risk landscape.
- Product recalls is the emerging new risk for auto OEMs, which is compounded by complexity of global decentralized supply chains, stringent government safety mandates that push up quality related risks, and increasing cost pressure for suppliers and cost based decisions that bring-in inherent vulnerabilities. With product related risks becoming the single most biggest threat for OEMs, the importance of supplier relationship management (SRM) is coming to fore. Globalization has cast a "Ripple effect" on product recalls making them more larger, wider, deadlier and devastating for stakeholders. Global companies today sell millions of cars worldwide and source components from numerous manufacturers worldwide. Managing this complex global supply chain is the biggest and an increasingly difficult challenge for OEMs today. Takata`s recalls has laid bare major gaps in SRM practices in the automotive industry. Over 70% of OEMs have 0% visibility of their tier 2 &3 suppliers. Most supplier programs are built only for tier 1 suppliers. The need of the hour is the development of robust, responsible relationships with suppliers to reduce the risk of recalls. A strong OEM-supplier governance mechanism will also ensure socially responsible recalls and quicker recovery of both parties from a recall crisis. Strategic supply chain management supported by supply chain analytics and software systems for supplier tracking and management, is therefore growing in importance. Especially against the backdrop of the progress being made in the commercialization of autonomous cars and smart cars loaded with electronic and software features such as autonomous-driving assistance, geolocation services etc., the focus on "zero-defect" manufacturing should gain more significance. OEMs need to move from reactive fire-fighting to recall prevention by stepping up quality-management strategies from single quality processes to integrated quality systems.
- The United States and Europe represent large markets worldwide with a combined share of 50.8% of the market. China ranks as the fastest growing market with a CAGR of 6.5% over the analysis period supported by strong proliferation of frontal driver airbags, increase in global road safety partnerships and transfer of traffic safety knowledge to motorizing Asian countries, high motor vehicle accidents as a result of improper road infrastructure, and encouraging macro market trends such as stable automobile production and sales as a result of economic growth, aspirational lifestyles of the middle class and a parallel increase in per capita vehicle ownership rates.

- Select Competitors (Total 22 Featured) -
  • Autoliv
  • Denso Corporation
  • Key Safety Systems Inc.
  • Takata Corporation
  • Toyoda-Gosei Co. Ltd.
  • TRW Automotive Holdings Corp.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Global Collision Avoidance Systems Industry

  • $ 4950
  • April 2021
  • 531 pages

Abstract: - Current Disruptions Elicit a -15.8% Decline in Growth. Future Outlook for Autonomous Technologies Encourages a 6.4% Projected Growth Opportunity - The global market for Collision Avoidance ...

  • World
  • European Union
  • Automotive
  • Motor Vehicle
  • Industry analysis
  • Vehicle Production
  • Disposable Income


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on