1. Market Research
  2. > Agriculture
  3. > Agricultural Products Market Trends
Innovation Trends and Opportunities in Convenient Food and Drinks

Innovation Trends and Opportunities in Convenient Food and Drinks

  • February 2017
  • 26 pages
  • ID: 4755229
  • Format: PDF

Summary

Table of Contents

Search Inside

Innovation Trends and Opportunities in Convenient Food and Drink

Summary
Today’s lifestyles are getting more hectic, consumers feel like their free time is shrinking. Over half of consumers globally feel like they do not have time to deal with all the things they would like to; highlighting how time scarcity can negatively affect the fulfilment of daily commitments. Time scarcity does not only affect industrialized countries with the highest level of economic development.

It is identified that age as a key factor in determining the motivations that could drive shoppers towards time-saving products and services. As consumers get older, their motivations gradually move away from work and family and towards avoiding stress and having time to enjoy their hobbies. Although these older consumers should have more time to dedicate to their activities as their children leave the family home and their career aspirations slow down, they want convenient products to simplify their lives and give them more free time.

Additionally, consumers are looking for convenience in the form of ready-to-consume items to facilitate the desk lunch for those food and drinks being consumed at work. Again, packaging features can contribute to increasing the convenience of the product. It has detected that convenience is not an "umbrella" term merely translated in "one-size-fits-all" products. As such, the producers in the FMCG market should exploit the evolution of the convenience concept based on the consumer’s age by marketing customized time-saving products aligning with shoppers’ needs.

According to Marilena Loparco, Product Launch Analytics Team; people living on their own are also more likely to demand convenient solutions in the emerging markets. Therefore, the concept of convenience is shaking off its association with big households in developed markets, to embrace the reality of smaller households. Manufacturers operating in the FMCG space must rethink their offerings targeting this growing segment looking for items to better manage their daily lives.
The report “Innovation Trends and Opportunities in Convenient Food and Drinks” outlines consumer motivations driving the purchase of time-saving products and services. It also discusses five key innovation trends in the food and drink industry, and explores future opportunities within this space.

Companies mentioned in this report: Findus, Unidiet Nutrition, Volvic, Five Tastes, Barilla, Waitrose, Granarolo, Emart, GS 25, Florette, Kellogg’s, Cocobella, Powerful Oatmeal, Vegemil, Game Up, Happy Mama Organics, NukaCha, Aichun Beauty, Brad’s, Nilgiri’s, Mansome

Scope
- The senior "silver" consumer segment is growing worldwide, with unserved demand for convenience.
- Single male consumers have a proactive attitude towards cooking meals at home, but seek convenience.
- Convenience-oriented consumers do not want to compromise on quality.
- Time-saving consumers are more actively seeking out products that improve their health than average.

Reasons to buy
- Understand the relevant consumer trends and attitudes that drive and support innovation.
- Identify the opportunities to explore how convenience in packaging and products can be aligned to satisfy the needs of consumers.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

($1450)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
2018 Future of Global Soy Beverages Market To 2025- Growth Opportunities, Competition And Outlook Of Soy Beverages by Applications, End-User, Distribution Channel and Regions Report

2018 Future of Global Soy Beverages Market To 2025- Growth Opportunities, Competition And Outlook Of Soy Beverages by Applications, End-User, Distribution Channel and Regions Report

  • $ 4580
  • January 2019

2018 Future of Global Soy Beverages Market To 2025- Growth Opportunities, Competition And Outlook Of Soy Beverages by Applications, End-User, Distribution Channel and Regions ReportGlobal Soy Beverages ...

Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens

Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens

  • $ 3450
  • February 2019

Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergensSummary"Free from" is a catch-all term that can encompass products free from ...

Global Bioethanol Market Research Report - Forecast To 2023

Global Bioethanol Market Research Report - Forecast To 2023

  • $ 4450
  • March 2019

Global Bioethanol Market Research Report - Forecast To 2023Bioethanol Market Research Report: by Raw Material (Maize, Wheat, Industrial Beet, Sugarcane, Cereals & Starch, Others), by Application (Transportation, ...


ref:plp2017

Reportlinker.com © Copyright 2019. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on