1. Market Research
  2. > Food Market Trends
Sports Nutrition & Weight Loss Report 2016

Sports Nutrition & Weight Loss Report 2016

  • September 2016
  • ID: 4756160
  • Format: PDF
  • Nutrition Business Journal


Table of Contents

Executive Summary

Sports nutrition and weight loss could be seen as the categories of aspiration. Consumers want to get back in shape or in better shape or just look good in a bathing suit. Some may want a performance edge, whether that’s in a triathlon or just lapping their friends on a run around the park. Others might be worried about losing that edge, using exercise and fi nely tuned nutrition to stay lean, strong and fast well past retirement.

All of that is aspiration—the yearning for the better you. But to call sports nutrition and weight loss only aspirational is to ignore urgent need. The United States doesn’t lead the globe in obesity and the toll of the sedentary existence. We just paved the way. All those billions spent on developing edible indulgence and all the billions spent on advertising to justify it as a basic right—meat lovers deserve their own pizza!—cost billions more in healthcare.

It’s that crisis that makes sports nutrition and weight loss something more than the luxury of vanity and aspiration. Th e products in these categories can help meet the most pressing health need in modern society.

Americans spent an estimated $384 billion on fast food last year. NBJ research shows sales in sports nutrition and weight loss grew to $35 billion. Nobody would expect nutrition sales to approach fast food sales, but the magnitude of the super- sized expenditures creates not just opportunity for sports nutrition and weight loss but perhaps an obligation to reach out and slam the drive-through window shut.

Whether or not the fl abby results of all those value meals is driving the nutrition market, NBJ did see sales growth in sports nutrition and weight loss accelerate in 2015. In 2014, growth was 6.3 percent, stronger than the industry as a whole but still lower than just a few years ago. It increased to 7.7 percent in 2015, despite a barrage of bad press across the supplement industry in general with some of the darkest headlines hanging over sports nutrition.

That 7.7 percent is a substantial improvement over the 5.9 percent growth for the supplement industry as a whole, and seeing the uptick is more proof that the categories are worth both nurturing and protecting. A coalition of executives and insiders are doing just that—trying to track new ingredients before they become those negative headlines. Industry-wide reforms that include ingredient identity, a product registry, and clearer GMP standards may help sports nutrition and weight loss more than any other category.

So the industry grows as the need for the product grows, but it’s not clear how the two are linked, at least in the marketing.

The question becomes how to position the categories to grow even faster, to meet that growing need.

Some of the answers, as always, are going to be found in the data, and the NBJ Sports Supplements and Weight Loss report delivers not just the data but the analysis on how the numbers are shaped by innovation and market forces. Th at’s where the NBJ Sports Nutrition and Weight Loss Report becomes a tool to better tune the categories to meet those urgent needs.

In the Report business leaders learn:
Not just which ingredients are selling but where they are selling best
How the data and innovation may guide smart companies to new markets
How companies might best avoid the negative headlines that plague the categories
Of course, the important corollary to what’s selling is who’s selling it. Th at’s where the NBJ company profi les, with corresponding sales fi gures, provide a template on what strategies and models are best positioned to succeed.

Sales and success, of course, drive every company, but the cause focus in the business plan may be increasingly important. Aspiration has taken the industry a long way, but a mission statement tied to the global need for nutrition specifi c to a lean and active lifestyle might take it even further. Th e industry could off er a balanced selection of products that support the journey to a fi tter self. Th e people who need the most help might not be motivated by before-and-after beach body pictures or tales from the triathlon circuit. Th e best message for the hordes pulling away from those drive-through windows might be more about health and less about “results.”

Th ose consumers need to know that the real results are feeling better not feeling faster. Th ey need to know that feeling stronger can be about feeling well, not how much they can bench press. Th at’s the story sports nutrition and weight loss companies need to tell. Being fi t is a lot more than fi tting into a bathing suit.

Maybe that is aspiration, with a more solid mix of motivation thrown in.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Sports Nutrition Ingredients: Global Market Intelligence (2018-2028)

  • $ 4250
  • July 2020
  • 90 pages

REPORT OBJECTIVES The report “Sports Nutrition Ingredients: Global Market Intelligence (2018-2028)” provides market intelligence on the different market segments, based on type, form, application, ...

  • World
  • Sport Nutritional
  • Industry analysis

Global Protein Bars Industry $ 4950 September 2020

Global Sports Food Industry $ 5450 September 2020


Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on