1. Market Research
  2. > Consumer Goods
  3. > Personal Care
  4. > Sexual Wellness Market Trends
Lingerie Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

Lingerie Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

  • February 2017
  • 99 pages
  • ID: 4760062
  • Format: PDF
  • Transparency Market Research
Up to $2359 off Until May 31st 2020

Summary

Table of Contents

Global Lingerie Market: Overview

Lingerie market has occupied a significant position in the apparel industry in recent years as it not only serves its functional benefits but also is considered as an basic necessity to every woman. The global lingerie market has been bifurcated on the basis of product types into bras, knickers and panties, lounge wear, shape wear and others which includes baby doll, corsets, chemises and chemisoles among others. Bra as an essential necessity and also a fashion accessory to every women and it has captured the largest market share in 2015. Knickers and panties also occupied a significant position in the same year, thus contributing significantly to the overall market size of the lingerie industry. The market is further segmented on the basis of distribution channel into online stores and storefront. Online stores captured the largest market in 2015 due to high penetration of internet services and rapid advancements in the field of technology, thus creating a strong platform for the manufacturers of lingerie Further, the e-commerce giants are engaged in strong promotional activities due to which they provide with continuous discount options and various other offers which attract both consumers and manufacturers to avail this platform.

Global Lingerie Market: Drivers and Trends

Females in the developing countries are experiencing latest trends towards carrying themselves in public. They are changing their outlook towards accepting innerwear as a casual affair and take time to choose and make a purchase. The outerwear of women has undergone a dramatic change and due to this women prefer selecting inner wear, especially bras that can match with their attire. They try to purchase lingerie depending on the occasion or event, such as there are special sport wear bras for gymnasium purpose. It can be demonstrated from the product differentiation brought by the lingerie manufacturers over online and retail stores. Thus this is a key factor complementing the growth of the global lingerie market. Lingerie has witnessed a rapid acceptance in the fashion industry. Women from all backgrounds want to try out the latest trends in the inner wear segment. Most of the large brands have exclusive stores in shopping malls or independent stores. In developing countries like India and China, brands like Jockey try to reach out to customers through small roadside innerwear shops. Additionally, lingerie is available at stores as well as online. Brands like Victoria Secret have country specific websites for easier transactions and shipment.

Global Lingerie Market: Restraints

However, the lingerie wear maintains high cost for advertisement and other marketing promotions. This is due to the cost of celebrities or models that are hired for being featured in the photo shoots. Moreover, the destination or location cost of the photo shoot depends and therefore larger brands do not compromise in keeping high cost for their lingerie wear. Therefore, this factor is majorly hindering the growth of the market and the impact of the same is likely to reduce by the end of the forecast period.

Global Lingerie Market: Opportunities

Moreover, the global lingerie market is experiencing moderate growth in the apparel segment as nowadays individuals are more inclined towards branded items, most of which are usually priced on the higher end. People from all backgrounds and income group want to avail a comfortable and lasting inner wear that can be fashionable as well as skin-friendly. There are many local brands or companies that manufacture cheap quality products to cater to the wide population in the under developed or developing countries. Mergers and acquisitions are a strategic way of entering the market and understanding the current needs and preferences of the population. Through this, the large companies will benefit in capturing the market and at the same time, will enable the small companies to fight for a better position in the market.

Global Lingerie Market: Regional Outlook

Moreover, in this report the study provides different countries included in different regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa. North America includes U.S. and Rest of North America. Europe includes U.K., Germany, France, Russia, Italy and Rest of Europe. Asia Pacific includes countries such as India, China, Japan and Rest of Asia Pacific. In addition, Middle East and Africa includes country such as UAE, South Africa and Rest of Middle East and Africa. Latin America comprise of countries such as Brazil and Rest of Latin America

Asia Pacific is anticipated to witness the fastest growth during the forecast period. Transition in the lifestyle of the consumers which is backed by rapid urbanization and increasing purchasing power is a major factor behind the high growth of this market in Asia Pacific. Further, consumer exposure to the same by way of advertisements through televisions, and print media among others is another key factor responsible for the growth of the Lingerie Market in this region.

Key Players Mentioned in this Report:

Some of the major key players operating in the global lingerie market are, Jockey International Inc. (Kenosha, Wisconsin, U.S.), Hanes (North Carolina U.S.), Groupe Chantelle (Cachan, France), LVMH (Boise U.S.), L Brands Inc. (Columbus, Ohio), MAS Holdings Limited (Colombo, Sri Lanka), Ann Summers (London, U.K.), Marks and Spencer (London U.K.), PV H Corporation (New York, U.S.) among others.

The report analyzes the factors that are driving and restraining the growth of the lingerie market. This report will help manufacturers, distributors and suppliers to understand the present and future trends in this market and formulate strategies accordingly.

The global lingerie market can be segmented as follows:-

Global Lingerie Market, by Type

Bra
Knickers and Panties
Lounge wear
Shape wear
Others

Global Lingerie Market, by Distribution Channel

Online Stores
Store Front

Global Lingerie Market, by Geography

North America

U.S.
Rest of North America

Europe

U.K.
Germany
France
Italy
Rest of Europe

Asia Pacific

China
Japan
India
Rest of Asia Pacific

Latin America

Brazil
Rest of Latin America

Middle East and Africa

UAE
South Africa
Rest of Middle East & Africa

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

($5795)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.

ref:plp2017

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on