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Japan Large Appliances Market Outlook to 2020 - Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future

Japan Large Appliances Market Outlook to 2020 - Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future

  • November 2016
  • 78 pages
  • ID: 4800599
  • Format: PDF
  • Ken Research Private Limited


Table of Contents

Executive Summary

The report titled “Japan Large Appliances Market Outlook to 2020 - Growing Preferences for Technologically Innovated Products and Robust Replacement Demand to Shape Future” provides a comprehensive analysis of large appliances market in Japan. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market was also estimated based on volume sales in each category. Market is segmented based on product type and sub segmented based on their essential features along with distribution channel.

The report also covers the competitive landscape of major players in Japan large appliances market, export and import scenario. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and cautions. The report also serves as a benchmark for new players which are seeking to enter into large appliances market and what should be the focus and USP for new players.

This report helps readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will help existing distributors, manufacturers along with end users in large appliances division to align their market centric strategies according to ongoing and expected trends in the future.
Air Conditioner: Air conditioner sales have dominated the large appliances market in terms of revenue with a market share of ~% in 2015. Sale of air conditioner generated revenue worth USD ~ million in 2015. Demand for air conditioner in Japan was mainly driven by a necessity to have clean air with ambient temperature and humidity condition. It has been witnessed that more than ~% sales for air conditioners in Japan pertains to split A/C.

Television: Television market in Japan generated revenues worth USD ~ million by ~ million units in Japan market during 2015. Shift in consumer preference for HDTV and smart TV has led to replacement of old television sets in Japan which is the major growth driver. The market is largely dominated by domestic brands such as Sharp, Toshiba, Panasonic and others which have together accounted for more than ~% of television sales in Japan. Large screen television sets are gaining market share in Japan with advent of better picture quality and added features. The value share of television with screen size larger than equal to 37 inches increased from ~% in 2012 to ~% in 2015.

Refrigerators: Life expectancy at birth is among the highest (83.1 years) in Japan and is mainly attributed to their healthy eating habits and hygienic environment conditions. Many people were observed to be shift from consumer food services to home cooked food to cut on their sugar, salt and fat consumption. This shift has further aided the sale of more advanced and large volume refrigerators as people buy more refrigeration space to store and protect raw material from spoilage for home cooked food. In 2015, ~ million refrigerators were sold in Japan and have generated revenues worth USD ~ million. Replacement demand has been the key market driver for demand of refrigerator especially with machines which are embedded with smart and sensitive device technology.

Washing Machines: Consumer surveys reveal that Japanese people prefer to do their laundry and dry it naturally. However, due to lack of space to dry clothes naturally, washing machines with drier have gained much importance. Majority of sales for washing machines was driven by demand for replacement of existing old washing machine with better technology and energy efficiency. In 2015, ~ million washing machines were sold in Japan which has garnered revenues worth USD ~ million.

Large appliances market in Japan was largely dominated by domestic brands. Panasonic, Hitachi, Sharp, Sony, Toshiba, Mitsubishi are some leading brands operating in Japan large appliances market. Foreign companies like LG, Electrolux, and Haier have very minor share with majority of the demand for their products coming for some specialized product. Japan enacted “Home Appliances Recycling Law” in 2000. The law requires that onus of recycling lies on all stakeholders of the large appliances from consumer to manufacturer and everybody has to share the burden. This has negatively impacted the demand for new appliances.

The market for Japan large appliances market is likely to grow at a CAGR of ~% during the period 2016-2020 with expected revenues been posted at USD ~ million by 2020.

Key Topics Covered in the Report:
- Research Methodology
- Japan Large Appliances Market Genesis & Current Outlook
- Logistics Handling for Large Appliances in Japan
- Export and Import Scenario of Large Appliances in Japan
- Trends and Developments in Japan Large Appliances Market
- Competition Scenario in Japan Large Appliances Market
- Market Share of Major Players in Japan Large Appliances Market, 2015
- Competitive Landscape of Major Players in Japan Large Appliances Market
- Japan Large Appliances Future Outlook and Projections, 2016-2020

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