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Internet Retailing: In-depth Industry Report in Brazil

  • January 2017
  • 43 pages
  • ID: 482600
In this report:
By 2021, mobile internet retailing is expected to account for a ##% value share of overall internet retailing sales.
Brazil's economy is expected to witness a mild recovery from 2017, with ##% growth predicted for the year.
Internet retailing is expected to continue to gain ground within retailing, posting a value CAGR of ##% at constant 2016 prices over the forecast period to reach a ##% share of overall retailing value sales by 2021, up from ##% in 2016.

Summary

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Over the review period Brazil saw a surge in the number of clients using the internet, with an impressive 16 percentage point gain from 46.0 percent in 2011 to 62.0 percent in 2016. This tendency was driven by the soaring household penetration of smartphones, which rose from just 7.0 percent in 2011 to 43.0 percent in 2016. Smartphones are thus offering Brazilian consumers a low-cost means of going online, with social media in unique being a top platform. Nevertheless, the economic crisis saw Brazilians become more cautious with the...

Euromonitor International's Internet Retailing in Brazil study proposes insight into main developments and trends driving the market. The study analyzes all retail channel to offer sector insight. Channels include supermarkets, hypermarkets, convenience stores, discounters, mixed retailers, clothing and footwear retailers, health and beauty retailers, DIY and hardware stores, furniture and furnishing stores, leisure and personal goods retailers, durable goods retailers. There are descriptions of top retailers, with an overview of their performance and the challenges they encounter. There is also analysis of non-store retailing: internet retailing; vending; homeshopping; direct selling, as available.

Product analysis:

Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Internet Retailing market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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