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Analyzing the Advertising Industry in United States 2017

Analyzing the Advertising Industry in United States 2017

  • May 2017
  • 65 pages
  • ID: 4890858
  • Format: PDF

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The United States constitutes the largest advertising market globally.

In 2015, over USD 180 billion were invested in advertising alone in the United States. This statistic surpasses double the amount spent in advertising across China, the second largest ad market in the world.

In spite of the expansion of smaller agencies, advertising in the United States was initially dominated by large marketing conglomerates that owned several well-known advertising agencies. These conglomerates came into existence through acquisitions and mergers. The largest included WPP Group PLC (which, among others, owned ad agencies J. Walter Thompson and Ogilvy & Mather); Omnicom Group Inc. (which held BBDO Worldwide Network and DDB Needham Worldwide Network and several independent agencies); The Interpublic Group of Company, etc.

Television has constituted the largest advertising medium in the United States in recent years, and is anticipated to pioneer the market lead. The financial figure in contribution from advertising to the US GDP the previous year accounted for 19 percent of the country's entire economic output. It is believed that advertising will generate over 23 million jobs in the U.S. by 2019. In the coming years, advertising spending rates are expected to expand 3.3 percent annually and is likely to cross $350 billion by the end of 2019.

Aruvian Research analyzes the US advertising industry in this in-depth research report – Analyzing the Advertising Industry in United States 2017. The report begins with an introduction to the global advertising industry and moves on to the analysis of the US advertising industry. The advertising industry in the United States is analyzed through an industry overview, market growth analysis by value, industry revenues, industry segmentation and a look at the top 10 advertisers in the US.

A Porter's Five Forces strategy analysis is undertaken on the US advertising industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the advertising industry in the US.

An industry forecast up to 2020 is also included in the report. Data analyzed in the report ranges from 2011 till 2020.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Companies analyzed include the four big players of the US adverting industry - Omnicom Group, Publicis Groupe, Interpublic Group of Companies and WPP Plc. Many other players are also analyzed in the report.

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