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Craft Beer Market in Europe 2018-2022

Craft Beer Market in Europe 2018-2022

  • December 2018
  • 162 pages
  • ID: 4921173

Summary

Table of Contents

About this market
Labeling and packaging innovations gaining consumer’s interest to trend in the market. With the rising number of microbreweries and other distribution channels exponentially in Europe, it becomes imperative for vendors to differentiate their products from those of competitors. The important parameters of product differentiation are the application of innovative packaging techniques and attractive labeling. Technavio’ s analysts have predicted that the craft beer market in Europe will register a CAGR of almost 13% by 2022.

Market Overview
Rising number of microbreweries and craft breweries in Europe
Europe has witnessed a significant growth in the number of microbreweries and craft breweries operating in the region in the last five years. The number of microbreweries and craft breweries has nearly doubled in the last five years.
Distribution challenges in the craft beer market in Europe
There has been a growing pressure on manufacturers regarding prices and margins from the product, as retail stores operate at a lower profit margin.
For the detailed list of factors that will drive and challenge the growth of the craft beer market in Europe during the 2018-2022, view our report.

Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Asahi Group Holdings and Bières de Chimay the competitive environment is quite intense. Factors such as the rising number of microbreweries and craft breweries in Europe and the labeling and packaging innovations gaining consumer’s interest, will provide considerable growth opportunities to craft beer manufactures. Asahi Group Holdings, Bières de Chimay, BrewDog, Duvel Moortgat, and Boston Beer are some of the major companies covered in this report.

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