Following the introduction of vapour products in 2013 and 2014, the category recorded significant growth in 2015, posting an increase of 143% in current value terms. In addition to generally attracting more consumers, the category also benefited from the improved distribution of Philip Morris’ iQOS products in September 2015. While iQOS could initially only be purchased in the Nagoya area, in 2015 its distribution coverage was expanded to 12 major cities in Japan. In 2016, iQOS should be availab...
Euromonitor International’s Vapour Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Cig-a-likes, Heated Tobacco Products, Tank systems.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vapour Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
VAPOUR PRODUCTS IN JAPAN
LIST OF CONTENTS AND TABLES
New Product Developments
Summary 1 Vapour Products: New Product Launches
Table 1 Vaping Prevalence in Adult Population 2010-2015
Table 2 Number of Adult Vapers 2010-2015
Table 3 Sales of Vapour Products by Category: Value 2013-2015
Table 4 Sales of Vapour Products by Category: % Value Growth 2013-2015
Table 5 GBN Brand Rankings (GBO)/NBO of Tobacco Heating Devices 2015
Table 6 GBN Brand Rankings (GBO)/NBO of Heated Tobacco 2015
Table 7 Sales of Vapour Products by Distribution Format: % Value 2010-2015
Table 8 Forecast Sales of Vapour Products by Category: Value 2015-2020
Table 9 Forecast Sales of Vapour Products by Category: % Value Growth 2015-2020
Japan's Tobacco Market Registers A Further Moderate Volume Decline in 2015
Flavour Drives Product Innovation in Cigarettes
2015 Witnesses the Real Birth of Vapour Products
Convenience Stores Remains the Largest Distribution Channel for Cigarettes
Cigarette Sales To Continue To Decline While Vapour Products Will Gain Further Ground
Summary 2 Legislation Summary at a Glance
Minimum Legal Smoking Age
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Death by Cause
Table 10 Death by Cause 2011-2015
Table 11 Trade Statistics: Tobacco Leaf 2010-2015
Table 12 Illicit Trade Estimate of Cigarettes: Volume 2010-2015
Table 13 Smoking Prevalence in Adult Population 2010-2015
Table 14 Number of Adult Smokers by Gender 2010-2015
Table 15 Sales of Tobacco by Category: Volume 2010-2015
Table 16 Sales of Tobacco by Category: Value 2010-2015
Table 17 Sales of Tobacco by Category: % Volume Growth 2010-2015
Table 18 Sales of Tobacco by Category: % Value Growth 2010-2015
Table 19 Forecast Sales of Tobacco by Category: Volume 2015-2020
Table 20 Forecast Sales of Tobacco by Category: Value 2015-2020
Table 21 Forecast Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Tobacco by Category: % Value Growth 2015-2020
Summary 3 Research Sources
Our market research methodology is designed to provide the clients with comprehensive and accurate information
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
The data is gathered from a wide range of sources, including industry reports, government statistics, and
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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