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Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies

  • May 2017
  • 96 pages
  • ID: 4928958
  • Format: PDF

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Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Meat sector was valued at US$909.3 Billion in 2016 and is forecasted to record a CAGR of 2.4% during 2016-2021 to reach US$1,026.0 Billion by 2021. Asia Pacific, with a value share of 31% in the global Meat sector in 2016, represents the largest regional market and is forecasted to record the fastest CAGR of 3.8% during 2016-2021, while the East European Meat sector, with a value share of 7.2% (the fourth largest in value terms), is expected to grow at a CAGR of 2.3% during the same period.

The East European Meat market accounted for US$65,377.8 Million in 2016 and is forecasted to grow at a CAGR of 2.3% to reach US$73,283.8 Million in 2021. Frozen Meat is the largest market in the East European Meat sector accounting for US$16,538.4 Million (25.3% of the overall sector) in 2016 and is expected to reach US$18,298.7 Million in 2021 growing at a CAGR 2.0%. This is followed by Fresh Meat (Counter) with a 23.4% share and is forecasted to grow at the highest CAGR of 2.6% due its low cost, freshness, and wide availability.

The overall Meat sector in the Eastern Europe region is fragmented with the top five brands - Brasil Foods, Mlm-Ra, Pinar, Miratorg, and Cherkizovo - accounting for 13.3% of the market value in 2016. Private Label accounts for 12.3% of the overall sector in the region in 2016.

Eastern Europe Health & Wellness market stood at US$291.1 Million (0.4% of the overall Meat market) in 2016 and is forecasted to decline to US$285.6 Million in 2021 witnessing a negative CAGR of 0.4%. This decline is largely driven by the fall in Turkey, due to the ongoing turmoil in the country. Among the high potential countries, Poland and Bulgaria are forecasted to grow by US$15.1 Million and US$4.6 Million respectively. Weak economies and high prices of H&W products are the main factors for the decline of H&W Meat products in Eastern Europe.

Hypermarkets & Supermarkets is the most popular channel for Meat in the Eastern Europe region, accounting for 67.6% of the overall sales, followed by Food & Drinks Specialists with a 20.2% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of products in terms of flavors, cuisines, and pack sizes. Similar share patterns are witnessed across countries in the Eastern Europe region.

The report "Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies", provide a comprehensive overview of the East European Meat sector.

In depth, this report provides the following -
- Market overview: Includes sector size, market size and growth analysis by markets
- Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Eastern Europe region.
- High potential countries: Provides Risk-Reward analysis of 9 countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 9, a total of 4 high potential countries are shortlisted.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Companies mentioned in this report: Yasar Holdings, WH Group, Namet foods, Myasoprom Korovino, Mlm Food, Miratong Agribusiness Holdings, Indykpol, Daria, Cherkizovo Group, BRF, Brasil Foods.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Meat sector. It includes analysis on the following -
- Market overview: Includes sector size, market size and growth analysis by markets
- Change in consumption: Provides a shift in the consumption of Meat by markets across different countries in the Eastern Europe region.
- High potential countries: Provides Risk-Reward analysis of 9 countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 9, a total of 4 high potential countries are shortlisted.
- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat in 2016. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.
- Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the global Meat sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
- Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.
- The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

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