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Top Growth Opportunities: Meat in Belgium

Top Growth Opportunities: Meat in Belgium

  • April 2017
  • 93 pages
  • ID: 4938266
In this report:
In 2016, the company's net sales increased ##.##% to €##.## billion, ##% of which came from Europe outside France (including Belgium).
Average category growth rates are expected to be strong during 2016-2021, at over ##% for all of the major categories.
In a reversal of performance from the decline seen in 2011-2016, every category within Meat in Belgium is expected to grow by over ##% in value terms by 2021.


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Top Growth Opportunities: Meat in Belgium


Belgium (BE) has a strong record for meat production, and is an exporter of pork and beef to surrounding EU countries. This will be impacted by the UK's withdrawal from the European Union, and whether additional trade agreements can be made, but the quality of Belgian meat is strong and the United Kingdom (UK) is not a main export market for the country compared to various in Western and Central Europe.

Despite a small decline in the value of the market during 2011-2016, the Belgian Meat market will rebound strongly and grow at a compound annual growth rate (CAGR) of 4.40 percent during 2016-2021. As economic uncertainty in the wider EU decreases, Belgium (BE) will see growing consumption as the private sector grows. The effect of this will include gains in employment and rises in wages as they have been indexed to inflation once more. Cheap and accessible credit is also anticipated to allow for easy business investments.

Belgium (BE) is a medium sized European Meat market that will see an end to its decline and a strong Compound annual growth rate growth of 4.40 percent over the next five years. General consumption is anticipated to rise, and meat producers are not too reliant on UK exports if UK trade falls due to Brexit. Increasing living standards will result from wages being indexed to inflation and this should mean consumers will find meat more cost-effective. A favourable climate for investment will also see a rise in NPD for meat products in this sector, making it more appealing for consumers seeking novelty.

Belgium (BE) ranks amongst the biggest markets in the overall Meat sector in terms of per capita expenditure, but smaller than Hong Kong, the U.S., and Portugal (PT). Furthermore, Belgium (BE) is forecast to have high growth in per capita meat consumption and will draw level with the U.S. in the next five years; this is clearly a long term growth market for Meat products.

Belgians spend over US$600 per person per year on meat, bigger than most other growth opportunity countries. This shows that meat is an crucial part of Belgian's diets, and that when economic conditions improve it will be a spending priority for them. Additionally, the high average spend is likely to mean that most meat products have high profit margins built into them.

Belgian pork and beef are two main exports for the country, with both being known for high quality. These are exported to countries both within the EU, and also outside of the EU in Central Asia, Hong Kong (HK), China (CN), and South Korea (KR). Exports to China in unique doubled during the middle half of 2016. The broad range of export nations means that Belgian meat producers have reliable profits that can be invested in technology or data advances to improve production efficiency and make cost savings.

The market research "Top Growth Opportunities: Meat in Belgium (BE)" offers recommended actions and detailed study of how to target the best growth opportunities for meat producers and retailers. Readers can understand what types, channels, corporations, and consumers will drive the success of Meat markets in Belgium (BE).

Strategic analysis report:

- Key consumer demographic groups driving consumption within the Belgian market. Improve your consumer targeting by understand who's driving the industry, what they want, and why.

- A study of market value and volumes over 2011-2016 for Belgium, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.

- White space analysis, to pinpoint attractive spaces in the sector and the top actions to take.

- Insight into the implications behind the information, and analysis of how the consumer needs will evolve in the short-to-medium term future.

- Examples of worldwide and Western Europe-specific product innovation targeting main consumer needs.

Firms mentioned in this business report: Noordvlees, Brauwer, Jademo, Herta, Aldi, Colruyt, Carrefour, Lidl.


- Belgium (BE) unveils a strong opportunity due the expected improvement in Meat consumption levels, fueled by Premiumization in the industry.

- Belgium's Meat market contracted during the economic trouble in 2011-2016 and is forecast to maintain a healthy growth, albeit at a slower pace during 2016-2021

- Spending on Meat per capita in Belgium (BE) is high compared to similar countries

- Lamb is the quickest increasing segment across different Meat categories.

- Consumption has been driven by the oldest and youngest consumers

Great reasons to purchase

- This industry report offers together consumer analysis and market data to provide actionable insight into the behavior of Belgium's Meat consumers.

- This is based on GlobalData's singular consumer data, developed from comprehensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be superior aligned with the leading trends in the sector.

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