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An End to Gender Segmentation?: Raising Children the Gender Neutral Way

An End to Gender Segmentation?: Raising Children the Gender Neutral Way

  • June 2017
  • 37 pages
  • ID: 4945903
In this report:
According to Mary Ann McGrath, professor of marketing at Loyola University, speaking to the Atlantic, "The stories from history are about strong girls facing crises like slavery and the Depression in strong ways".
The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook.

Summary

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Across the globe, girls and boys are held back by the stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children's products? This business report looks at global change - or a lack of change - in gender expectations for children, and examines the extent to which this is influencing toys, clothes and toiletries.

Strategy Briefings offer exclusive insight into emerging forecasts world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give superior insight across industries and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, permitting them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>

Data coverage: market values (historic and estimations), number of company shares and market shares.

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