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Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

  • May 2017
  • 36 pages
  • ID: 4948874
In this report:
Significantly, ##% of consumers are concerned about air pollution, ##% about water pollution, and ##% are concerned about the air quality in their home, which translates into the demand for cleaning products which preserve the quality of the surrounding environment.
In which region does scent most influence purchasing decisions? Fragrance influences ##% and ##% of global consumers when purchasing household care and laundry products, respectively.

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Best Trends in Household Cleaning and Laundry 2017: The recent trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

Brief

Comfort & Uncertainty has strong influence over household cleaning and laundry purchases, with consumers seeking the familiar brands they trust. Additionally to familiarity, consumers seek economical products. Brands that can offer added value or differentiation at a lower price point will therefore prevail.

While the influence of health is very crucial in household cleaning and laundry products, consumers will continue to seek familiar brands at an reasonable price before those that align with their health. The challenge for brands is to align with health needs whilst maintaining consumer trust and cost-effective price points.

Four top trends impacting innovation in household cleaning and laundry care are -

While lower temperatures will be used for washing, cleaning products which do not need to be used with water at all will also grow in popularity. Examples contain LG's Styler- a clothes maintenance system that uses hot air to remove stains and creases from clothes.1 The use of DIY cleaning products which eliminate water and make use of ingredients including lemon juice will also prevail, as concentrated and potentially more effective cleaning solutions.

Advances in technology are making the concept of an internet connected home increasingly realistic. Products that operate via the touch of a button on your smartphone or even via voice command will grow in popularity. Developments in cloud computing and artificial intelligence will allow consumers increased control over the management of their household devices, i.e. turning off devices when not at home, or commanding a task to be completed.

The market research "Top Trends in Household Cleaning and Laundry 2017" focuses on outlining the main consumer and innovation trends currently impacting the core categories in household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, an interest in product effects on the environment and health, more complex scent offerings, and convenience.

Firms mentioned in this industry report: Fafa Tipe, Febreze, Mrs Lloyd, Downy Unstopables, Moodo, Champion Infinity, Laundrapp, Clorox, Amazon Dash, Walmart, Frosch, Marcel, Earth's Choice, Force of Nature, Febreze Men, Real Laundry, Frey, LG.

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Related Market Segments :

Fragrance

Air Freshener

ref:plp2017

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