1. Market Research
  2. > Food
  3. > Processed Food
  4. > Cereal Products Market Trends
Country Profile: Bakery & Cereals sector in Denmark

Country Profile: Bakery & Cereals sector in Denmark

  • May 2017
  • 152 pages
  • ID: 4948893
  • Format: PDF
  • GlobalData


Table of Contents

Search Inside

Country Profile: Bakery & Cereals sector in Denmark


Danish Bakery & Cereals sector accounted for a value share of 0.24% of the global market and 1.06% of the regional (Western Europe) market, in 2016. The sector was valued at Kr14,037.3 million (US$2,081.3 million) in 2016 and is expected to grow at a CAGR of 2.9% during 2016-2021.

Growth in the sector is driven by high employment rate, high degree of urbanization and resultant busy life styles of consumers, who are looking for convenience food options. Per capita consumption stood at 56.9kg when compared to the global and Western Europe levels of 26.4kg and 74.8kg, respectively, in 2016. The Danish Bakery & Cereals sector is fragmented with the top five brands accounting for just 19.6% of the market share by value in 2016. Private labels accounted for 12.3% share by value in the same year.

Hypermarkets & Supermarkets is the leading distribution channel in the Danish Bakery & Cereals sector, accounting for a total value share of 51.5% in 2016. This is followed by Food & Drinks Specialists and Convenience Stores with shares of 22.4% each, in the same year.

Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Minus’ and consumer benefits such as ‘General Wellbeing’’ are the most sought after Health & Wellness claims in the Danish Bakery & Cereals sector.

Consumption of Bakery & Cereals is high among urban population, particularly those who have attended Upper Secondary and Tertiary Education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 49.9% share in 2016.

The report "Country Profile: Bakery & Cereals sector in Denmark" provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Companies mentioned in this report: Dr. August Oetker Kg, Haugen-Gruppen As, Scandic Food A/S, Barilla G. & R. Fratelli, Nestle S.A., PepsiCo, Inc., Abdon Finax AB, Kavli Holding AS, Pågengruppen AB,Bright Food (Group) Co., Ltd., Koff A/S, Bisca A/S, Mondelez International, Inc.


- The Danish Bakery & Cereals sector is led by Bread & Rolls in value and volume terms.
- Cookies (Sweet Biscuits) are expected to grow fastest during 2016-2021.
- The top five brands account for 19.6% of the market share by value in 2016; while Private labels account for 12.3% share in the same year.
- Flexible Packaging is the most commonly used packaging material in the sector.
- Hypermarkets & Supermarkets is the leading distribution channel for Bakery & Cereals sector in the country.
- The Danish Bakery & Cereals sector is expected to grow at a CAGR of 2.9% during 2016-2021.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Opportunities in Eastern Europe Bakery and Cereals Sector

  • $ 2100
  • September 2020
  • 162 pages

Opportunities in Eastern Europe Bakery and Cereals Sector Summary Eastern Europe captured lowest value share of 7.8% in the global bakery & cereals sector in 2019, and is forecast to record a CAGR ...

  • Eastern Europe
  • Bakery
  • Biscuit
  • Industry analysis
  • Bread Consumption
  • Health Insurance Claims


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on