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Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Retailing in Germany, Market Shares, Summary and Forecasts to 2021

  • May 2017
  • 114 pages
  • ID: 4959860
In this report:
Media-Mart, which is the leader in the electricals sector in Germany, produced flat sales in its physical stores and registered ##% growth in its online electronic offerings in 2016.
Along with the focus on physical stores, the retailer continues to leverage the online channel; total sales across all the product categories through online stood at €##.## million in 2016.

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Retailing in Germany, Market Shares, Summary and Forecasts to 2021

Brief

Germany (DE) is the biggest economy in Europe (EU) and weathered the overall financial crisis superior than various European countries, but it was still affected. However the economy has begun to improve and GDP is forecast to register steady growth to 2021. The global population is increasing slowly and is ageing; however, flexible labor migration rules are inviting more migrants into the country, which should compensate the population deficit for a short period. This augurs well for the retail sector as most migrants fall within the young family life stage who will spend a meaningful amount of their income on retail products - though they will be looking for value.

Consumers in Germany (DE) are actively engaged with online retailing and this channel is outperforming all others. Its share of global retail spending will grow from 8.30 percent to 12.50 percent by 2021, with some sectors taking an even better share. Financial crisis impacted consumer confidence and spending in retail between 2011 and 2016 stood at CAGR2.1%. Growing employment and growing wages will boost retailer spending over the next five years as the economy improves, and is forecast to grow at CAGR2.8%.

The clothing & footwear market will grow by a compound annual growth rate (CAGR) of 2.20 percent between 2016 and 2021. It will reach a value of EUR79.8bn by 2021 but all the growth in the industry is coming from online, which will grow by CAGR10.3% and account for 30.0 percent of all sales by then.

Food and grocery is the most important sector, accounting for 39.10 percent of the global German retail market in 2016. The German shopper has been splitting spend between mass market food & grocery retailers and the discounters for years as they balance choice and quality against price.. However competition between the two is becoming more intense as discounters up their quality and mass market retailers lower prices.

The electricals market is outperforming global retail in the five years to 2021. It is forecast to grow at a CAGR (Compound annual growth rate) of 3.70 percent to reach EUR56.7 billion by 2021. Increase is being driven by innovations and additional product launches in technology, an increasing housing market and consumer confidence.

German's spending on health beauty will grow by 2.00 percent Compound annual growth rate to EUR56.79 billion by 2021. As the population ages, and all consumers become more health conscious, the health segment is increasing much faster than beauty.

Increase in the home sectors is being driven by a more buoyant housing market and consumer confidence. Home is set to grow by 2.50 percent Compound annual growth rate between 2016 and 2021, reaching EUR103 billion. The books, news and stationery market has been slowing since 2014 and will slow further over the next five years as the growth in this sector is undermined by online availability with wide offerings at lower prices.

The market research "Retailing in Germany (DE), Market Shares, Summary and Projections to 2021" offers info for historic and forecast retail sales, and also includes info on the business environment and country risk related to German retail environment. Additionally, it examines the main consumer trends influencing German retail industry.

Strategic analysis report:

- In-depth analysis of the recent trends in consumer shopping, covering the factors driving shopping, consumer insights, market forces (covering 26 product categories),

- The report also details main retailers in each category group with their product proposition analysis and market positioning in 2016 along with new top developments.

- Market insights established on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors.

- Retail sales and the quickest-rising product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods.

- Qualitative and quantitative insights of changing retail dynamics across different channels.

Firms mentioned in this industry report: H&M, C&A, Deichmann, Peek & Cloppenburg, Reno, Takko, Galeria Kaufhof, KiK, Intersport and Bonita, Media Markt, Saturn, O2, Amazon, Euronics, Medimax, Conrad, Notebooksbilliger, EP, Cyberport, Edeka, Aldi, REWE, Lidl, Netto Marken, Kaiser's Tengelmann, Norma, Real, Kaufland, Globus, dm, Rossmann, Müller, Douglas, Aldi, Edeka, Fielmann, REWE, Real, Budnikowsky, OBI, Ikea, Hagebaumarkt, Hornbach, Poco, Roller, Hoffner, Porta, Segmuller.

Overview

- German retail sector is forecast to grow at a compound annual growth rate (CAGR) of 2.80 percent between 2016 and 2021 to reach EUR598bn, rising by EUR62.3bn.

- Online retail sales in the country have recorded strong growth at a CAGR (Compound annual growth rate) of 13.70 percent between 2011-2016 and reached EUR44.1 billion in 2016.

- Clothing & footwear will underperform as additional worldwide entrants push down prices and increase competition

- Food and grocery is anticipated to grow at a compound annual growth rate (CAGR) of 2.00 percent during 2016-2021, from €209.8 billion in 2016 to €232 billion by 2021.

- Frequent visits for fresh food and best ups to drive sales at convenience stores

- Metro Group is the biggest player in electicals market with an estimated market share of 12.00 percent

Great reasons to purchase

- Gain exhaustive knowledge on 26 product categories in German retail market and develop a challenging advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and main consumer and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to recognize the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the important trends influencing consumer behavior

- Comprehend the quickest-increasing categories in the sector with business insights on the performance of individual product categories, across top channels from 2011, with estimations until 2021

- Analysis of main worldwide and domestic players operating in German retail market - including store counts and revenues that give you a ambitious edge and analyze alternatives to improve your market share

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