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Customer Engagement in North America, 2017

Customer Engagement in North America, 2017

  • June 2017
  • 31 pages
  • ID: 4965069
  • Format: PDF
  • By Frost & Sullivan

Summary

Table of Contents

Digital Transformation of Customer Experiences

Frost & Sullivan defines Digital Transformation as the strategy and execution of harnessing digital assets and information across an organization, bringing all areas of the business into alignment with the needs of all stakeholders, including employees, customers, prospects, suppliers, distributors and partners. It is as much a mindset as it is a change in technology and its use. This is an age where customer loyalty increasingly is in question. Nowadays, consumers associate the brand with the experience forcing companies to innovate on how they engage, nurture, and retain customers. It requires a new way of thinking and the sometimes destruction of the status quo to create new models of engagement.

This analysis presents some of the trends that Frost & Sullivan believes will shape, grow, and influence customer experience management. The study focuses on the growth insights which are the most relevant for 2017 in North America.

This analysis presents some of the trends that Frost & Sullivan believes will shape, grow, and influence customer experience management. The study focuses on the growth insights which are the most relevant for 2017 in North America.

This Growth Insight outlines the trends and insights for select industries, business models and technology areas including:

Omnichannel

Automation

Cloud

IOT

Wearables

Financial Services

Telecomm & IT

Healthcare

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