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Top Growth Opportunities: Meat in Saudi Arabia

Top Growth Opportunities: Meat in Saudi Arabia

  • May 2017
  • 95 pages
  • ID: 4969333
  • Format: PDF
  • GlobalData


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Top Growth Opportunities: Meat in Saudi Arabia


Recent political and economic developments, such as the National Transformation Plan, aim to diversify Saudi Arabia’s economy by encouraging the expansion of the private sector and reducing unemployment among Saudi nationals. Prominent members of the ruling family have also suggested an expanded public role for women in Saudi society. All of this points to a more favourable business environment for investors, underpinned by growth in wages and domestic demand.

Saudi Arabia ranks amongst the smallest markets in the global Meat sector in terms of average consumer spend on meat products. Though the population and disposable income are both increasing, average consumer spend is forecast for only modest growth in the five years to 2021.

Saudi Arabian Meat market recorded high growth at a CAGR of 5.4% between 2011 and 2016, from US$2.69 billion in 2011 to US$3.50 billion in 2016. The market is forecast to register strong growth at a CAGR of 8.2% in the five years to 2021, and is expected to be worth US$5.20 billion by 2021. An expanding working age population combined with rising disposable income will fuel growth in the Saudi Arabian Meat market.

Saudi Arabia’s population is expanding rapidly, and life expectancy has also improved dramatically since 1990. Economic and social changes, particularly regarding the role of women in the economy, will expand the working population and boost domestic demand for meat products.

Vision 2030 and the National Transformation Plan both aim to modernize Saudi Arabia’s economy and prepare Saudis for life beyond oil. Structural reforms are intended to reduce the weight of bureaucracy and push more young Saudis into private sector jobs, thereby boosting wages and domestic consumption. The government’s plans to increase revenue and outside investment in key national industries are a boon to foreign investors, and will create numerous opportunities for producers and exporters of meat products.

The report "Top Growth Opportunities: Meat in Saudi Arabia" provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in Saudi Arabia through our detailed and robust data, expert insight, and case studies.

Moreover, this report provides the following analysis -
- Key consumer demographic groups driving consumption within the Saudi Arabian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
- A study of market value and volumes over 2011-2016 for Saudi Arabia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and regional product innovation targeting key consumer needs.

Companies mentioned in this report: Panda, Abdullah Al-Othaim, Hyper Panda, Tamimi Markets, BinDawood Stores, Danube, Carrefour, Lulu Hypermarket, Groupe Doux, Al Watania Poultry, Fakieh Group, Waitrose, Can Cook, Golden Camel, Angel Bay, Deli-CAN-tessen, Taste Inc., Target, Perdue, Linnamae, Tyson, Asda, Gilbert’s, Le Gaulois, Americana, Sadia, California Garden, Al Kabeer, Entai, Alyoum.


- Meat in Saudi Arabia will continue to demonstrate robust growth in the five years to 2021 as the economy diversifies and consumer spending power increases.
- Fresh Meat (Counter) and Chilled Raw Packaged Meat (Whole Cuts) will see the highest growth in market value and volume share between 2016 and 2021.
- Convenience Stores and eRetailers expanded their value share of the market more rapidly than established channels in the five years to 2016, suggesting that affluence is driving a gradual shift in consumption habits. Hypermarkets & Supermarkets and Food & Drinks Specialists account for the majority of market value.
- The top three brands across all segments increased their collective average value share between 2011 and 2016, demonstrating that the Saudi Arabian Meat market is steadily becoming more consolidated.
- Private label is growing faster across all segments in the Saudi Arabian Meat market, highlighting a gradual shift among consumers towards private label products. Growth in the Saudi Arabian Meat market is being driven by this shift.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Saudi Arabia’s Meat consumers.
- This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.

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