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Mobile & Tablet Retailing in the UK 2017

Mobile & Tablet Retailing in the UK 2017

  • June 2017
  • 124 pages
  • ID: 4969350
In this report:
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Online spend via the mobile channel is set to skyrocket reaching £##.##bn by 2022, accounting for ##.##% of all online expenditure.

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Mobile & Tablet Retailing in the UK 2017

Brief

Mobile spend is set to dramatically rise, forecast to increase by 112.00 percent in the next five years. Key sectors including clothing & footwear and food & grocery will aid market acceleration, with the former already well-established and accounting for 40.50 percent of all mobile revenue in 2017. Food & grocery spend will rise as inflationary prices power the sector on the whole and online growth ramps up as consumers choose to take advantage of additional features including price comparison tools.

Tablet channel will experience increase but at a slower pace, and by 2022 the only sector with bigger revenue coming from this channel, will be electricals. Retailers operating in this sector must ensure tablet versions of websites and apps are improved considering the differing shopping behaviour for electrical items. Anticipated to experience high growth, homewares retailers can succeed in mobile websites and apps by ensuring desktop functionality is offered in a efficient way. High quality product images and clear, informative product descriptions will enable homewares players to take share of the mobile market.

Clothing & footwear sector is the biggest part of the mobile market, accounting for 40.50 percent of spends in 2017, forecast to rise to 42.00 percent in 2022. This is reflective of the global online market (clothing & footwear accounts for 25.60 percent of spend, forecast to rise to 29.50 percent by 2022) where clothing retailers have seen high growth in new years as consumers shift more of their spend from physical stores to digital channels. Delivery and returns improvements, clearer navigation, bigger quality and larger images, along with faster, simplified checkouts have all contributed to growing mobile sales paired with the consumer desire to use a smartphone.

Health & beauty has the more considerable penetration of mobile shoppers at 33.30 percent of online purchasers. Boots is aiming to attract consumers purchasing on mobile by offering numerous extra features on its app to drive engagement and increase shopper loyalty. Although Amazon has the more significant market share, Boots and Superdrug are well placed to compete with easy to use mobile sites and fast and free click & collect options.

With mobile shoppers more likely to use social media channels and the same group having a bigger propensity to make impulse purchases, it is no surprise that clothing & footwear sales have rocketed with retailers frequently running paid display ads across social media and bloggers promoting items encouraging shoppers to make a quick and easy purchase.

Amazon dominates the best spot in all but one of the non-food categories, demonstrating the e-tail giant's power in the online market. With the retailer focusing on its clothing offer, it threatens to take an even bigger piece of the pie away from other online pureplays such as ASOS and boohoo.com together with multichannel players who must invest to keep up. Tesco outperforms its rivals in the food & grocery field, however with 50.40 percent of consumers switching grocers when they began shopping via apps, there is opportunity to steal share from the leader.

The analysis "Mobile & Tablet Retailing in the UK 2017" affords exhaustive insight and analysis of the UK mobile and tablet markets, the principal trends and hot issues, best in class retailers, and consumer shopping behaviour. It also offers forecasts to 2022 across main retail sectors.

The study offers exhaustive analysis of the following -

Firms mentioned in this industry report: boohoo.com, ASOS, H&M, Amazon, Mothercare, Harvey Nichols, Next, Made.com, Shop Direct, John Lewis, Sainsbury's, Argos, Tesco, Waitrose, Ocado, Morrisons, Milk and more, Dixons Carphone, iTunes, WH Smith, Waterstones, The Works, Book Depository, Asda, New Look, Marks & Spencer, Missguided, Very.co.uk, Sports Direct, Debenhams, B&Q, Argos, IKEA, Screwfix, Homebase/Bunnings, Wilko, Wickes, Boots, AO.com, Apple, Currys PC World, Game, Hotel Chocolat, Holland & Barrett, Moonpig, Aldi, Thorntons, Poundshop.com, House of Fraser, The Range, Dunelm, DFS, Superdrug, Lush, The Body Shop, Sky, HMV, CeX, PlayStation Network, Steam, Xbox Live, Google Play.

Overview

- Food & grocery will see the more important growth on mobile over the next five years, with better usage, improved websites and apps as well as consumer confidence driving purchases through this channel.

- Clothing & footwear, the biggest part of the mobile market, will continue to be the biggest driver of mobile spend to 2022. Pureplays including boohoo.com and ASOS, which target the younger consumer who is more willing to purchase on a mobile device, will boost spend on mobile.

- There is an opportunity for home sectors, where retailers have been slower to react to mobile developments, to capitalise on the growth coming from mobile by targeting shoppers who have abandoned purchases or advertising must-have products via social media channels.

Great reasons to purchase

- Utilise our five year forecasts to 2022 for the mobile and tablet markets, and sector penetration to comprehend the principal areas of growth.

- Identify the top players in the mobile and tablet markets using our detailed analysis of how and why certain sectors are performing well in the market to gain tactical insight into this.

- Comprehend the main drivers and inhibitors affecting the sector.

- Recognise which consumers are shopping via mobile and tablet and utilise analysis of shoppers' motivations and browsing/purchasing behaviour to enable a superior understanding of the mobile and tablet markets moving forward.

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