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Digital Asset Management Market by Component, Application, Deployment Type, Organization Size, Industry Vertical And Region - Global Forecast to 2022

Digital Asset Management Market: Global Forecast until 2022

  • July 2017
  • 131 pages
  • ID: 5001212
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The proliferation of digital content, growing focus and spending on digital marketing, increasing need for collaborative digital workflows, evolution of internet services, and emergence of IoT are driving the digital asset management market.

The digital asset management market size is forecasted to grow from ~$2.4B in 2017 to ~$5.7B by 2022, at an estimated compound annual growth rate of 18.30 percent. This industry is influenced by Elements such as increased adoption of IoT and the rising proliferation of digital data contributed by mobile devices and computers in institutions. On the other hand, lack of awareness and dependency on traditional approaches is anticipated to hinder the increase of the market during the outlook period.

Consumer goods and retail segment is forecasted to hold the main market share during the estimate period.

Consumer goods and retail sector has been witnessing digital transformation across the globe. With the growing competition in online and offline retail market, sellers are emphasizing on investing heavily in digital marketing to target important audience in less time. This is likely to contribute largely to their digital assets and thus anticipated to create potential opportunities for DAM solutions and services in order to manage and optimize their digital assets.

SMEs segment is anticipated to rise at the highest CAGR (Compound annual growth rate) during the outlook period.

The Small and Medium Enterprises segment is anticipated to grow at the highest compound annual growth rate (CAGR) during the estimate period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the main benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining digital asset management cost.

Asia Pacific (APAC) is anticipated to witness a high increase potential during the outlook period.

North America (NA) maintains the biggest market share in 2017 while APAC is the quickest-increasing area in terms of Compound annual growth rate. Asia Pacific market is attesting heavy commercial investment considering the untapped opportunities in the developing countries in the area. Furthermore, government actions to foster digitization in developing countries has led many big organizations to target their market in the in this area, Therefore, aiding technological development and digitization in the territory. This is anticipated to create prospect opportunities for DAM vendors to explore in the next years.

In the process of finding out and checking the market value for various segments and sub-segments collected by secondary research, extensive primary audit sessions were managed with the main people. The distribution of profiles of primary members taking part is given below as:

• By Company category: Tier 1 - 35.0 percent, Tier 2 - 45.0 percent, and Tier 3 - 20.0 percent

• By Description: C-suite - 35.0 percent, Director-level - 25.0 percent, and Others - 40.0 percent

• By Area: North America continent - 45.0 percent, Europe (EU) - 20.0 percent, Asia-Pac - 30.0 percent, and RoW- 5.0 percent

The digital asset management ecosystem comprises main vendors including Adobe Systems Incorporated, OpenText Corporation, Celum, Mediabeacon, Incorporated, Canto, Incorporated, Widen, Bynder, Northplains, Mediavalet, Incorporated, and Cognizant.

Segment Research

The digital asset management market has been broken down by component, application, deployment type, organization size, market vertical, and area. The analysis will facilitate industry top players/new sector entrants in this sector in these ways:

The document breaks down the digital asset management market comprehensively and offers the best approximations of the revenue data for the global market and the sub-segments. The industry numbers are further split across several verticals and localities.

Reasons to Buy the Report

From an insight prospect, this market research highlights on different levels of review of the top actors and company descriptions, which together comprise and examine basic views on the competitive landscape; coming out and high-growth segments of the digital asset management market; and high-growth areas and their respective drivers, market restraints, opportunities, and alternatives.

The market research will increase both established firms as well as new entrants/smaller companies to measure the pulse of the sector, which in turn will facilitate companies in garnering a greater market share.

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