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Sports and Energy Drinks in Australia

  • April 2014
  • 28 pages
  • Euromonitor International
Report ID: 501095

Summary

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Sports and energy drinks manufacturers were aware of health-conscious consumer in 2013, focussing on products with low-calorie content and zero sugar. Over the review period, consumers abandoned soft drink consumption due to perceived health concerns. This caused sports and energy drinks manufacturers to formulate reduced- or zero-sugar options. Red Bull Australia launched Red Bull Zero in 2013, with zero carbs, zero sugar and zero calories. Similarly, Coca-Cola Amatil launched its Powerade...

Euromonitor International's Sports and Energy Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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