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The Baby Food Market in Ireland 2017

Ireland: The Baby Food Market Market, 2017

  • June 2017
  • 136 pages
  • ID: 5013058
In this report:
Cereals are expected to be worth €##.## million in 2022, an increase of ##.##% compared with 2016, although in volume terms the sector is expected to shrink by ##.##%.
Imports of milks & cereals have risen to ##,## tons in 2016, and these accounted for ##% of overall baby food imports.
In 2016, retail sales of baby milk fell by ##% to €##.## million (US$##.## million), equivalent to an overall decline of ##.##% since 2010.

Summary

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The Baby Food Market in Ireland 2017

Brief

"The Baby Food Market in Ireland 2017", is an analytical report by GlobalData which provides comprehensive and highly in-depth current and future market trends in the Irish market.

The Irish population and its baby food market are both small. Between 2010 and 2016 the number of births fell by over 14%. This, coupled with keen price competition, has led to a clear downturn in sales. Since 2010, retail sales have fallen by 10.0 percent and volumes by 19%. Consumption of all products fell, with drinks experiencing the greatest decline. Expenditure per capita rose by 5.0 percent, due primarily to meaningful unit price rises for wet meals and finger food.

The number of births is anticipated to continue to fall, producing a brake on sales growth. By 2022, GlobalData expects the global baby food market to fall by 4.50 percent in volume but to rise by 11.30 percent in value. Value growth will come largely from the trend towards more expensive products, including pouches, with global volume forecast to decline and no sectors, apart from finger foods, likely to increase in volume terms.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features & developments, segmentation, per capita trends and the several manufacturers & brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Overview

- The Irish baby food market has undergone a steady decline due to falling birth numbers and shrinking per capita consumption.

- The baby food market is dominated by baby milks, which accounted for 60.0 percent of value sales in 2016.

- The best three manufacturers - Danone, Nestlé and Heinz -account for 85.0 percent of the global market in terms of value.

- Ireland is a main producer of infant formula, with proximity to a high quality milk supply a main advantage.

- Imports of milks & cereals have been growing, with the vast majority of products sourced from the EU.

- Grocery outlets are the principal distribution channel for baby food in Ireland, accounting for more than 95.0 percent of sales, with broad product ranges making them a popular shopping destination.

- Increase in value is anticipated to be more important in the case of wet meals, due to the continued swing towards pouches and finger foods, as a result of the trend towards more modern snacks.

Great reasons to purchase

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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