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Australian Cosmetics Products Market

  • July 2017
  • 106 pages
  • Mordor Intelligence LLP
Report ID: 5023752

Summary

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The Australian cosmetics market, worth $ 4.98 billion as of 2015, is projected to grow at CAGR of 9.31% to reach $ 7.76 billion by the end of 2020. The cosmetics or beauty products industry is one sector which remains impervious to the ups and downs markets. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the region.

High disposable income, inclination to look good, availability of new markets and increasing access to bottom of pyramid consumers are some of factors driving the growth of the Australia’s beauty and cosmetics market. However, economic slowdown, highly saturated markets on the East Coast and difficulties in market segmentation, insufficient research into the new trends of incorporating natural ingredients into cosmetics, lack of local brands, etc. are some of the challenges of this market.

The predominant trends for cosmetics include lasting power and new color palettes, increasing market share for ethnic products, sun protection, and an increased preference for vegan, organic and natural beauty products, enhanced through usage of other ingredients, to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products.

The Australian cosmetics products market has been broadly segmented by product types (hair care products, skin care products, oral care products, color cosmetic products, fragrances, soaps and shower gels, sun care products and others) and distribution channel (direct selling, supermarkets, specialty stores, e-commerce, departmental stores, pharmacies and others).

Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lip stains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colors.

Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.

Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales via Avon and Amway have made headways. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed “masstige”. Mid income customers are trading down from premium to masstige, and from masstige to mass market depending on purchasing power and the multi-benefits offered in products.

Luxury brands like David Jones and Myers, and Sephora have followed others like La Prairie, Dior, Guerlain, Clarins, Clinique, Lancôme, Estee Lauder, Shiseido into Australia, which represents a high living standard and a correspondingly high purchasing power. As urbanization increases and populations immigrate to Australia, it is expected that new urban centers inward from the west coast will create new markets, including beauty markets.

Some of the players mentioned in the report are L’Oreal Group, Procter & Gamble, Avon Products, Inc., Revlon Inc., Oriflamme Cosmetics S.A, Unilever, The Estee Lauder Companies Inc., and others.

Key Deliverables in the Study

Market analysis for the Australian cosmetics products market, with country specific assessments and competition analysis on a country scales
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a country scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the Australian cosmetics products market on a country scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries in which this industry is blooming and to also identify the regions that are still untapped

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