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Bitter Sweet: The Smell of a Paradigm Shift in the Global Fragrance Market

Bitter Sweet: The Smell of a Paradigm Shift: In-depth Industry Report in the Global Fragrance Market

  • July 2017
  • 45 pages
  • ID: 5026110
In this report:
The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook.
Developed markets bore the brunt of the dramatic reprioritisation of consumer agendas, Western Europe and North America delivering growth rates of ##.##% and ##.##%, respectively.

Summary

Table of Contents

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Mature fragrance markets have settled into a steady pace and are gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Meanwhile, emerging hotspots represent a mixed bag of opportunities, with Latin America area being an extreme case of value over everything. Multinationals are seeking growth in global growth but few have broken down cultural barriers. Nevertheless, resistance is futile, seismic shifts are occurring and the sector must adapt.

Euromonitor International's Bitter Sweet: The Smell of a Paradigm Shift in the Global Fragrance Market global briefing affords an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, sub-segments and trends as well as pressing industry issues and white spaces. It determines the dominant firms and brands, affords strategic analysis of the main factors influencing the sector - be they recent product advancements, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections expose how the segment might evolve and criteria for success. The market research also explores advancements in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product analysis:

Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Beauty and Personal Care market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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ref:plp2017

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