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Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023

Eye Tracking Market: Global Forecast until 2023

  • July 2017
  • 173 pages
  • ID: 5040086
In this report:
The shipment for the mobile eye-tracking hardware is expected to reach ##.## thousand units by 2023, growing at the highest CAGR of ##.##% during the forecast period.
The eye tracking market registered a total hardware shipment of ## thousand units in 2016, which is expected to reach ## thousand units by 2023, growing at a CAGR of ##.##% during the forecast period.


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The eye tracking market is anticipated to be worth $1376.50M by 2023, increasing at a compound annual growth rate (CAGR) of 27.40 percent between 2017 and 2023.

The number of eye trackers is forecasted to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, including assistive communication, AR/VR, and automotive vehicles.

There is a considerable improvement in the features suggested by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also anticipated to contribute to the growing adoption of eye-tracking hardware across different applications. Extensive automation in automotive and industrial markets is anticipated to reduce human intervention, thereby limiting the scope for the increase ot the eye tracking market.

"With rising spending from significant FMCG firms and retailers, eye tracking market for retail and advertisement vertical anticipated to grow at significant rate during projection period"

The saturating retail market in North America (NA) and EU, and the budding retail market in Asia-Pacific have prompted important FMCG firms to rise their spending for gaining insights into consumer behavior. There is an growing number of eye-tracking-based research firms, and market research services provided by these firms rely on eye-tracking technology. This forecast is anticipated to grow over the next few years, impacting the increase of the eye tracking market.

"Automotive and transportation vertical anticipated to adopt eye-tracking technology at quickest rate during forecast horizon"

The safety aspect in the automotive and transportation vertical is driving the adoption of eye-tracking technology in this vertical. The trend is more prominent in North America and Europe (EU) where the automotive regulatory environment is more stringent. Automotive vendors based out of these areas have increased the deployment of eye-tracking technology in their vehicles. The big automotive industry offers a huge increase opportunity for the emerging eye tracking market.

"Eye tracking market in Asia-Pac to grow at topmost cagr during projection period"

The rise of the eye tracking market in Asia-Pacific can be accredited to the increasing spending power of the consumers in the territory, and rised investment in retail, healthcare, automotive, and consumer electronics verticals. China (CN) and Japan (JP) are the most prominent countries in Asia-Pac driving the increase of the eye tracking market. A number of automobile and consumer device manufacturers are based out of these countries. The eye tracking market in these sectors, along with the increasing retail market, is anticipated to grow quickly during the forecast period.

In the process of finding out and checking the market value for various segments and sub-segments collected by secondary research, extensive primary audit sessions have been managed with top industry experts.

The breakup of the profile of primary members taking part is presented below:

• By Company category: Tier 1 - 15 %, Tier 2 - 20.0 percent, and Tier 3 - 65.0 percent

• By Description: C-suite executives - 50.0 percent, Directors - 30.0 percent, and Others - 20.0 percent

• By Area: North America continent - 45.0 percent, EU - 35.0 percent, Asia-Pacific - 15.0 percent, and rest of the world - 5.0 percent

The main players decribed in the industry report are Tobii AB, Sensomotoric Instruments GmbH, SR Research Ltd., Seeing Machines, EyeTracking, Incorporated, PRS IN VIVO, Smart Eye AB, LC Technologies, Incorporated, Ergoneers GmbH, and Eyetech Digital Systems, Incorporated.

Segment Research

The geographic segmentation in the study includes 4 main regions-North America, Europe (EU), Asia-Pac, and RoW. The application segment contains the market value for assistive communication; human behavior and market research; and others. The tracking type segment includes remote eye tracking and mobile eye tracking. The eye tracking market established on offerings is broken down into hardware; software; and analysis and consulting services.

The market segmentation by vertical covers retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others.

Main highlights

The analysis will facilitate the market top players/new sector entrants in this sector in these ways:

1. This document breaks down the eye tracking market comprehensively and offers the closest market sizes of segments and sub-segments across verticals and localities.

2. The market research benefits partners comprehend the pulse of the sector and offers them information on main market drivers, market restraints, opportunities, and alternatives.

3. This industry report would benefit partners better comprehend their players and obtain additional insights to improve their rank in the business sector. The "opposing landscape" chapter includes competitor landscape, strength of product portfolio, business strategy excellence, new industry product developments, alliances, and mergers and acquisitions in the eye tracking market.

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