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Country Profile: Dairy & Soy Food Sector in Hungary

Country Profile: Dairy & Soy Food Sector in Hungary

  • June 2017
  • 157 pages
  • ID: 5057936
In this report:
THE FIGURE ALSO INDICATES THE CHANGE IN VOLUME CONSUMPTION, WHICH IS EXPECTED TO GROW FROM ##.## MILLION KG IN 2016 TO ##.## MILLION KG BY 2021, REGISTERING A CAGR OF ##.##% DURING 2016-
IN VOLUME TERMS, THE MARKET IS EXPECTED TO GROW FROM ##.## MILLION KG IN 2016 TO ##.## MILLION KG BY 2021, REGISTERING A CAGR OF ##.##% DURING 2016- 2021.

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Country Profile: Dairy & Soy Food Sector in Hungary

Brief

Hungarian Dairy & Soy Food sector accounted for a volume share of ~0.4 percent of the overall market and ~3.8 percent of the regional market in 2016. The sector was valued at Ft 759,483.9 Million (US$2,693.4 Million) in 2016 and is forecast to grow at a CAGR (Compound annual growth rate) of 2.90 percent during 2016-2021. Growing disposable income and increasing consumer demand for cheese products are the main growth drivers for the Dairy & Soy Food sector. Per capita consumption of Dairy & Soy Food products stood at 96.1kg when compared to the overall and Eastern Europe levels of 50kg and 68.5kg, respectively, in 2016.

Cheese is the biggest with value sales of Ft 314,907.7 Million (US$1116.8 Million) in 2016. Furthermore, it is anticipated to grow at a Compound annual growth rate of 3.20 percent during the forecast period (2016-2021), while the 'Soymilk & Soy Drinks' market is anticipated to record the quickest Compound annual growth rate of 5.30 percent during the same period.

On-trade transactions account for a leading share in the distribution of Dairy & Soy Food products in Hungary (HU). In 2016, On-trade transactions held 43.10 percent value share, followed by Hypermarkets & Supermarkets with 36.40 percent share. Food & Drinks Specialists and Convenience Stores accounted for shares of 9.50 percent and 8.30 percent, respectively, in the same year. Rigid Plastics is the most commonly used packaging material in the Hungarian Dairy & Soy Food sector. In 2016, it accounted for a volume share of 56.60 percent, followed by Paper & Board and Flexible Packaging with shares of 27.40 percent and 15.30 percent respectively.

Health & Wellness attributes including 'Food Minus' and consumer benefits including 'Weight & Shape Management' are the most sought after Health & Wellness claims in the Hungarian Dairy & Soy Food sector. Hungary's GDP per capita increased from Ft2, 819,144.6 in 2011 to Ft3, 591,387.8 in 2016, increasing at a compound annual growth rate (CAGR) of 5%. A increasing Hungarian economy will have a positive influence on the Dairy & Soy Food sector.

Mizro is the leading brand in the Hungarian Dairy & Soy Food sector. The best five brands in the sector accounted for 31.30 percent value share, while private labels held 8.80 percent share by value in 2016.

The analysis "Country Profile: Dairy & Soy Food Sector in Hungary (HU)" offers business insights on high growth markets to target, forecasts in the usage of packaging materials, category level distribution channel data and market share of brands.

Strategic analysis report:

- Market Data: Overall market value and volume data with growth analysis for 2011-2021. The global market value and quantity included in the market research is split on the basis of On-trade and Off-trade

- Category Coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

- Key players: Market share of brands and private labels, containing private label growth analysis from 2011-2016

- Distribution Data: Percentage of sales within each market through distribution channels including On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

- Packaging Data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Firms mentioned in this industry report: Bonafarm Group, Alföldi Tej Értékesíto És Beszerzo Kft., TOLNATEJ Zrt., Cserpes Sajtmuhely Kft., Savencia SA, Royal FrieslandCampina N.V., Zott Se & Co. Kg, Unilever Plc, Meggle Ag, Naszálytej Zrt., E.V.tulajdonosa Szabó Ignácné, Muller Group

Overview

- The Dairy & Soy Food sector in Hungary (HU) is forecast to grow at 2.90 percent Compound annual growth rate in value terms during 2016-2021

- Per capita consumption in the Milk market is noticeably bigger compared to other markets in Hungary (HU)

- On-trade transactions account for the leading share in the distribution of Dairy & Soy Food products in Hungary (HU)

- Mizo is the leading brand in the Hungarian Dairy & Soy Food sector

- Rigid Plastics is the most commonly used packaging material in the Hungarian Dairy & Soy Food sector.

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze top distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Manufacturers can identify the opportunities to position products with H&W attributes/benefits

- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the industry which will help determine the best audiences to target

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report benefits manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on main macro-economic indicators including GDP per capita, population (global and breakdown by age), and consumer price index. It also covers a comparable analysis of political, economic, socio-demographic, and technological indicators across 50 countries.

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