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Social Media Analytics Market by Application, Component, Analytics Type, Deployment, Organization Size, Industry Vertical And Region - Global Forecast to 2022

Social Media Analytics Market: Global Forecast until 2022

  • August 2017
  • 180 pages
  • ID: 5073747
In this report:
North America is estimated to hold the largest market share of ##.##% in 2017 and is expected to grow from USD ##,##.## million in 2017 to USD ##,##.## million by 2022, at a CAGR of ##.##% during the forecast period.
North America is the leading region with an estimated total market share of ##.##% in 2017 and is expected to grow at a CAGR of ##.##% during the forecast period.


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Increased focus on the sector and competitive intelligence is anticipated to propel the social media analytics market rise

The overall social media analytics market size is forecasted to grow from ~$2.7B in 2017 to ~$9.5B by 2022, at a CAGR of 28.60 percent. The growing user engagement in social media using smartphones and the need for social media measurement to embellish the customer experience is anticipated to be fueling the increase of the social media analytics market. Complexities in the analytical workflow is the biggest restraint for the social media analytics market. Voluminous data generation through social media platforms, the rising cloud adoption trends, and the high adoption rate of social media analytics solutions among the Small and Medium-Sized Enterprises are anticipated to create possibilities for the increase of this market.

Sales and marketing management application is anticipated to record the biggest industry size in 2017 in the social media analytics market

The need to analyze unstructured data to apprehend customer behaviors and detect the trend are forecast to steer the sales and marketing management application in the overall social media analytics market. Advanced analytics, including predictive and descriptive analytics proved to be beneficial to analyze the historical and real-time data, and to build effective marketing strategies by identifying the market trends. Predictive analytics helps predict the sales figures and take necessary actions proactively.

Asia Pacific (APAC) is expected to grow at the maximal rate during the outlook period

The increase of the social media analytics market in Asia-Pac has started to gain momentum and is anticipated to witness the more important increase rate in the next few years. The growing need to generate business insights from the social media data, supplemented with competently designed social media analytics solutions provided by the vendors present in this area, have led APAC to become a highly potential market. This area is attesting an growing demand for cloud-driven social media analytics solutions.

In the process of finding out and checking the market value for various segments and sub-segments collected by secondary research, extensive primary audit sessions were managed with main people. The break-up of the profiles of the primary participants is presented below:

• By Organization: Tier 1: 22.0 percent, Tier 2: 30.0 percent, and Tier 3: 48.0 percent

• By Description: C-suite: 30.0 percent, D-level: 45.0 percent, and Others: 25.0 percent

• By Area: North America continent: 48.0 percent, EU: 30.0 percent, and Asia-Pacific: 22.0 percent

Segment Research

The document breaks down the social media analytics market established on components, which include software and services; the services segment is split into managed services and professional services. Under professional services, the analysis is further divided into support and maintenance, and consulting.

Established on deployment models, the sector is divided into on-premises and cloud. Under the organization sizes, it is split into SMEs and big enterprises, whereas under the application segment, the sector is divided into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others (workforce management and compliance management). Under the analytics types, the industry includes predictive, prescriptive, diagnostic, and descriptive analytics. Under the industry verticals, the sector includes Banking, Financial Services, and Insurance ; telecommunications and IT; retail and eCommerce; healthcare and life sciences; manufacturing; government and defense; energy and utilities; media and entertainment; travel and hospitality; transportation and logistics; and others (education, analysis, real estate, and outsourcing). The areas are divided into north america, Europe (EU), Asia-Pac, Middle East (ME) and African continent, and Latin America area.

Reasons to acquire the Report The report will facilitate the market top players/new sector entrants in this sector in these ways:

This study breaks down the social media analytics market comprehensively and offers the best approximations of the revenue data for the global market and sub-segments across distinct industry verticals and localities.

1. The market research benefits partners to comprehend the pulse of the sector and offers them with info on the main market drivers, market restraints, opportunities, and alternatives.

2. This industry report will facilitate partners to better find out the players and obtain additional insights to improve their rank in the business sector. The competitive outlook section includes recent product launches/upgrades; alliances, collaborations; acquisitions, and business developments.

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