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Character Licensing in Toys and Games: Turkey, Eastern Europe, and MEA

Character Licensing in Toys and Games: Turkey, Eastern Europe, and MEA

  • August 2017
  • 25 pages
  • ID: 5076343
In this report:
Areas such as arts and crafts and scientific/educational toys are expected to see a notable increase in licensed toy sales.
The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook.
Transformers remained one of the larger brands in the region despite the lack of a major motion films since 2014 to drive toy sales, and will likely see a significant uptick in toy sales with the release of Transformers: The Last Knight in 2017.

Summary

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Licensed toys in Turkey (TR), Eastern Europe, and Middle East (ME) and African continent are on the increase, as it was the second-fastest increasing region for these toys over 2011-2016.

Territories with more upper-income households led increase, as they can afford these higher-priced licensed products. The potential for licensed toys in the territory will only grow through to 2021, as smartphone proliferation will get entertainment media into the hands of more children, while average income per household continues to rise.

Euromonitor International's Character Licensing in Toys and Games: Turkey (TR), Eastern Europe, and MEA global briefing presents a comprehensive guide to the Toys and Games industry at an worldwide level. It looks at both global and regional level performances as well as providing category and channel study. It determines the dominant firms and proposes strategic analysis of the main factors influencing the sector, additional product developments as well as future trends and prospects.

Product analysis:

Traditional Toys and Games, Video Games.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Toys and Games industry;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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