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Top Growth Opportunities: Dairy & Soy Food in Indonesia

Top Growth Opportunities: Dairy & Soy Food in Indonesia

  • August 2017
  • 115 pages
  • ID: 5082236
In this report:
The milk category is also forecast to record the fastest growth at a CAGR of ##.##% during 2016-2021, and will reach ##,##.## million kg by 2021.
However, the weakening of the Indonesian rupiah against the US dollar is limiting the growth opportunities in the Indonesian dairy market.
Although dairy products may appeal to consumers the adverse impacts of lactose on their health may be restraining industry growth.


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Top Growth Opportunities: Dairy & Soy Food in Indonesia


Indonesia (ID) is the smallest market amongst the best ten countries in terms of per capita expenditure. The per capita expenditure on dairy and soy food products is increasing quickly and is supported by a rising population and growing disposable income levels.

Indonesia (ID) is one of the biggest dairy markets in the globe with a value of over US$8bn in 2016. Combined with strong forecast growth of 8.60 percent Compound annual growth rate over the 2016-2021 periods features it high reward score rank. The sector is benefitting from Indonesia's strong economy, and the rising middle class is creating high demand for dairy products because they are perceived to be a simple and healthy way to improve consumers' health.

Indonesia's dairy market is forecast to see strong Compound annual growth rate growth through to 2021 with forecast growth at 8.60 percent making it a main opportunity for worldwide producers to expand their operations. The country's important and increasing economy is creating a wealthy, urbanized middle class that is developing Western tastes, including dairy. For several of these middle class consumers dairy, especially milk, is seen as a healthy product that is a good source of vitally nutrients for children. However, the country's high level of corruption and the state's overly active presence in the economy will hinder the development of private companies in various industries, including dairy, in the long term.

Off-trade dairy sector accounted for bigger value in US$ terms than on-trade, an effect mirroring general moves amongst the Indonesian consumers towards more consumption occurring within the home. Furthermore, the off-trade sector will record bigger growth than on-trade in US$ terms in the next five years. Indonesia (ID) has a big young population which is aiding the growth of the dairy market, especially in the off-trade sector.

The market research "Top Growth Opportunities: Dairy & Soy Food in Indonesia (ID)" offers recommended actions and detailed study of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what types, channels, corporations, and consumers will drive the success of dairy and soy food markets in Indonesia (ID).

Strategic analysis report:

- Key consumer demographic groups driving consumption within the Indonesia market. Improve your consumer targeting by understanding who's driving the industry, what they want, and why.

- A study of market value and volumes over 2011-2016 for Indonesia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.

- White space analysis, to pinpoint attractive spaces in the sector and the top actions to take.

- Insight into the implications behind the information, and analysis of how the consumer needs will evolve in the short-to-medium term future.

- Examples of worldwide and regional product innovation targeting main consumer needs.

Firms mentioned in this business report: Royal Friesland Campina N.V, Nestle S.A, P.T. Indofood CBP Suskes Makmur Tbk.


- The Indonesian dairy market grew at a CAGR (Compound annual growth rate) of 1.50 percent between 2011-2016 but is forecast to grow at a compound annual growth rate (CAGR) of 8.60 percent from 2016-2021 in value terms.

- The industry is valued at US$ 8.8 billion, as of 2016.

- Friesland Campina is the most crucial company in the Indonesian dairy market with a 17.40 percent share of the market.

Great reasons to purchase

- This industry report offers together consumer analysis and market data to provide actionable insight into the behavior of Indonesia's dairy consumers.

- This is based on GlobalData's singular consumer data, developed from comprehensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.

- Category, brand, and packaging dynamics are also examined.

- This allows product and marketing strategies to be superior aligned with the leading trends in the sector.

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