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Sweden - Telecommunication Services: Highly protected market (Strategy, Performance and Risk Analysis)

Sweden - Telecommunication Services: Highly protected market (Strategy, Performance and Risk Analysis)

  • June 2017
  • 75 pages
  • ID: 5089333
In this report:
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Sweden (SE) - Telecommunication Services: Highly protected market (Strategy, Performance and Risk Analysis)

Brief

Sweden's telecom market is saturated. Mobile user penetration reached 80.0 percent, with growth potential due to increase with the adoption of additional technologies through innovation. Mobile subscription base increased from 14.3 million in 2012 to 14.9 million in 2016, and had a subscription penetration level of 148.60 percent in 2016. It is anticipated to reach 16.9 million in 2021 with a corresponding penetration level of 158.10 percent in 2021 due to increased adoption of mobile phones and data usage.

MarketLine's Premium industry reports offer a exhaustive market view including sections on: industry risk & reward, main industry trends and drivers, industry SWOT analysis, industry benchmarking to compare top performance indicators with regional and overall markets, ambitious landscape, and innovation.

Key Findings

Data revenue to increase

Bigger demand and usage of mobile data, together with the simultaneous adoption of smartphones, are anticipated to drive the rise in global mobile service revenues at a Compound annual growth rate of 7.50 percent during the forecast period, to reach $1909.0M by 2021. Given a penetration of 80.0 percent in 2016, the Sweden telecom market is still developing with mobile voice revenues at $2960.10M in 2016, as opposed to mobile data revenues which registered $1331.40M in the same year. Increased usage is anticipated to increase data revenues at a Compound annual growth rate of 7.50 percent during the forecast period, while voice revenue is anticipated to decline at a Compound annual growth rate of -4.00 percent over the same period.

Strong support from increase in postpaid subscriptions

Sweden (SE) is anticipated to have 16.9 million mobile subscriptions by 2021, increasing at a Compound annual growth rate of 2.60 percent during over the forecast period. This translates to the subscription density growing from 148.60 percent in 2016 to 158.10 percent in 2021. Postpaid mobile subscriptions at 11.3 million outnumbered prepaid at 3.5 million in 2016. Also, postpaid subscriptions are anticipated to grow at a compound annual growth rate (CAGR) of 4.00 percent during 2016-21, while prepaid are anticipated to decline at a Compound annual growth rate of -2.50 percent over the same period.

Increase in adoption of LTE

UMTS is currently the leading technology platforms for mobile subscription. Various players have already adopted these platforms to offer superior services. Nevertheless, with increase in penetration and auction of the 1800MHz band, subscriptions based on the Long Term Evolution platform are anticipated to pick up. In 2016, there were more than 3.5 million LTE users in the area and this is anticipated to increase to 10.0 million in 2021.

Overview

- Risk/Reward Index - enables you to assess the risks and plausible rewards of investing in the Swedish Telecommunications market in comparison with other European countries.

- Industry Snapshot and Industry View - Key Telecommunications Industry Statistics including fixed/mobile revenue, subscriptions, churn, segment market share, and ARPS are analyzed to reveal the main issues and trends driving market performance in the Swedish Telecommunications market.

- Industry SWOT Analysis - Discover the Strengths, Weaknesses, Alternatives and Threats impacting market performance and investment in the Swedish Telecommunications market.

- Industry Benchmarking - Benchmark how the Swedish telecommunications market is performing compared to regional and overall markets relating to fixed or mobile revenue, subscriptions, ARPS, penetration, and usage to gauge potential for increase or market entry.

- Competitive Landscape - Analyze and compare The perf of the leading players in the Swedish Telecommunications market by business segment on metrics including including churn, ARPU, and subscriber and revenue growth.

Purposes to acquire this study

- What industries have shown the biggest CARG in the Swedish telecommunications industry since 2012?

- What possibilities do additional entrants have in Sweden's telecommunication market?

- What trends are being witnessed within the Swedish Telecommunications industry?

- What are the Swedish Telecommunications industry's Strengths and Weaknesses and what Alternatives and Segment risks does it face?

- How does the Swedish government plan to drive market increase?

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