1. Market Research
  2. > ICT
  3. > Telecom
  4. > Mobile Services Market Trends
MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share

MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share

  • September 2017
  • 46 pages
  • ID: 5094627
  • Format: PDF
  • GlobalData

Summary

Table of Contents

Search Inside

MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share

Summary
By year-end 2017, MVNOs’ market share of mobile subscriptions in Latin America will be higher when compared to other emerging regions such as Africa & the Middle East (0.8%) and Central and Eastern Europe (1.1%), while lower than developed regions such as Western Europe (13.7%), Developed Asia-Pacific (8.9%) and North America (8.5%). It is expected that MVNO subscriptions in Latin America will expand, reaching 21.1m subscriptions by year-end 2022.

Colombia will be the largest MVNO market in Latin America by 2017-end, with 4.9m MVNO subscriptions. However, Mexico will be the fastest growing MVNO market in terms of subscriptions (CAGR of 37.8% over 2017-22, driven by favorable regulatory environment and the nationwide LTE wholesale network in 2018-2020, named Red Compartida.

MVNOs have been adopting unconventional strategies in the highly saturated and competitive mobile markets in Latin America. MVNOs are selecting innovative operating business models, such as Mexican MVNO Weex offering customized packages to attract customers and compete with traditional MNOs. Other strategies include promoting their products and services over social media platforms (e.g., Facebook and Twitter); adding new services (e.g., music and video) and target underserved customer niche segments with specially designed offers.

High mobile subscription penetration of population in Latin American markets pose challenge for MVNOs to attract subscribers from established players. For instance by year-end 2017, mobile subscription penetration of population will reach 149.8% in Argentina, 117.3% in Brazil and 116.9% in Colombia. Another challenge for MVNOs is posed by multiplay bundles offered by MNOs with associated discount on services.

The report "MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share" provides an executive-level overview of the MVNO market in Latin America, with forecasts of key indicators up to 2022. It delivers deep quantitative and qualitative insight into the MVNO market, assessing business MVNOs’ business models and value propositions, and the main drivers and challenges for MVNOs to increase their share in the mobile space in the region.

In particular, this report provides the following analysis -
- MVNO definition, main business models and regulatory framework. This section provides information regarding the definition of MVNO, the different business models and value proposition built by MVNOs and the MVNO regulatory framework in the region.
- MVNO market context. This section explores MVNO market size and growth in Latin America, showcasing the different types of MVNOs business models acting in the region.
- Drivers and inhibitors impacting MVNO subscription growth in Latin America. This section details the drivers and inhibitors impacting in the growth of MVNO subscriber numbers, showcasing how MVNOs are taking advantage of the drivers and overcoming the market challenges.
- Case studies. We continue with a review of the strategies, positioning and product portfolio of a number of MVNOs that are succeeding in the region.
- Key findings and recommendations. We conclude the report with a set of key findings and recommendations for MNOs, MVNOs and regulators.

Companies mentioned in this report: Vodafone, AT&T, America Movil, Virgin Mobile, Tuenti Movil, Soriana Movil, Movil Falabella, Porto Seguro Connecta, Lycamobile, Maxcom, Megacable, weex, Telcel, Movistar, Unefon, Maz Tiempo, Claro

Scope
- Increasing number of MVNOs and low-tariffs offered by MNOs in Latin America have forced MVNOs to come up with new products and strategies to improve their competiveness. These strategies involve improving their customer services and developing business models geared towards M2M.
- MVNOs will account for only 1.3% of the total mobile subscriptions in Latin America at 2017-end. Looking ahead, we estimate that MVNO subscription will record a CAGR of 18% over 2017-22 to reach 21.1m by the end of 2022.
- Colombia will be the largest MVNO market by 2017-end in terms of subscription number; with a 37.8% CAGR between 2017 and 2022, Mexico MVNO market will be the largest by year-end 2022, driven by favorable regulatory environment and the nationwide LTE wholesale network in 2018-2020, named Red Compartida.

Reasons to buy
- This Insider Report provides a comprehensive examination of the MVNOs business models in the Latin America market to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
- This report also provides a five-year forecast of the MVNO market in Latin America, developed using GlobalData’s rigorous bottom-up modeling methodologies, to enable executives to effectively position their companies for growth opportunities and emerging trends in demand for their products.
- Three case studies illustrate the business model and strategy of select MVNOs in Latin America, this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
- The report discusses concrete opportunities in the MVNO market in Latin America, providing a number of actionable recommendations for MNOs, MVNOs and regulators.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Optical Transceiver Market with COVID-19 Impact Analysis, by Form Factor, Data Rate, Wavelength, Fiber Type, Connector, Distance, Protocol, Application And Region - Global Forecast to 2026

  • $ 4950
  • August 2021
  • 354 pages

The optical transceiver market is expected to grow from USD 7.0 billion in 2021 and is projected to reach USD 14.3 billion by 2026; it is expected to grow at a CAGR of 15.2% during the forecast period. ...

  • World
  • North America
  • Data Center
  • Telecom
  • Industry analysis
  • Energy Consumption
  • Internet Subscribers

ref:plp2017

Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on