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Country Profile: Dairy & Soy Food Sector in Finland

Country Profile: Dairy & Soy Food Sector in Finland

  • August 2017
  • 142 pages
  • ID: 5102556
  • Format: PDF
  • By GlobalData

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Country Profile: Dairy & Soy Food Sector in Finland

Summary
Finnish Dairy & Soy Food sector accounted for a volume share of 0.41% of the global market and 2.1% of the regional (Western Europe) market in 2016. The sector is forecast to grow at a CAGR of 2.5% during 2016-2021. Increasing disposable income and growing consumer demand for high protein diets are the key growth drivers for the sector. Per capita consumption of Dairy & Soy Food products stood at 193.8kg when compared to the global and Western Europe levels of 50kg and 122.3kg, respectively, in 2016. Cheese is the largest with value sales of €1,205.9 Million (US$1,333.2 Million) in 2016, while the ‘Fromage Frais & Quark’ market is expected to record the fastest CAGR of 8.6% during the 2016-2021 period.

Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in Finland. In 2016, Hypermarkets & Supermarkets held 46.2% value share, followed by Food & Drinks Specialists with 17.7% share. On-trade transactions held 17.6% of share, in the same year. Rigid Plastics is the most commonly used packaging material in the Finnish Dairy & Soy Food sector. In 2016, it accounted for a volume share of 56.15%, followed by Paper & Board and Flexible Packaging with shares of 32.74% and 10.63% respectively.

Health & Wellness attributes such as ‘Food Intolerance’ and consumer benefits such as ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Finnish Dairy & Soy Food sector. Consumption of Dairy & Soy Food is high among the female population. It was also high among Australian who received Tertiary education. In terms of consumption by age group, Older Consumers and Kids & Babies together accounted for a 55.1% share in 2016.

Arla is the leading brand in the Finnish Dairy & Soy Food sector. The top five brands in the sector accounted for 17.2% value share, while private labels held 15.8% share by value in 2016.

The report "Country Profile: Dairy & Soy Food Sector in Finland" provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
- Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
- Packaging data: Consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Juustoportti Ltd, Satamaito Omalta Kotitilalta, Groupe Lactalis, Kraft Foods Group, Inc., Kuusamon Juusto, The Kraft Heinz Company, Dr. August Oetker Kg, Ehrmann Ag, Orkla Group, The Whitewave Foods Company, Groupe Danone S.A.

Scope
- The Dairy & Soy Food sector in Finland is forecast to grow at 2.5% CAGR in value terms during 2016-2021
- The Per capita consumption in the Milk market is noticeably higher compared to other markets in Finland
- Hypermarkets & Supermarkets is the largest distribution channel in the Finnish Dairy & Soy Food sector
- Arla is the leading brand in both value and volume terms in the in the Finnish Dairy & Soy Food sector
- The Milk market leads the Finnish Dairy & Soy Food sector in Health & Wellness claims.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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