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Country Profile: Spirits in Germany

Country Profile: Spirits in Germany

  • August 2018
  • 115 pages
  • ID: 5102572
  • Format: PDF
  • By GlobalData

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Country Profile: Spirits in Germany

Summary
The spirits sector in Germany is led by the brandy category in value terms in 2017.The gin & genever category is expected to register the fastest growth in both value and volume terms during 2017-2022.

Hypermarkets & supermarkets accounted for the leading share in the distribution of spirits in the country. Glass is the most commonly used pack material, followed by rigid plastics. ‘Diageo plc’, ‘Pernod Ricard SA’ and ‘Nordbrand Nordhausen GmbH’ are the leading market players in the German spirits sector.

GlobalData’s Country Profile report on the Spirits sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka, and whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands and private labels in volume terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drugstores & pharmacies, food & drinks specialists, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope
- Per capita consumption of Spirits in Germany is higher compared to the regional level in 2017
- Of the eight categories, brandy was the largest in value terms in the German Spirits sector
- Hypermarkets & Supermarkets was the leading distribution channel in the German Spirits sector, followed by food & drinks specialists
- Nordhäuser was the leading brand in the German Spirits sector
- Glass was the most commonly used pack material in the German Spirits sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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