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Top Growth Opportunities: Bakery & Cereals in the UAE

Top Growth Opportunities: Bakery & Cereals in the UAE

  • September 2017
  • 115 pages
  • ID: 5112571
In this report:
The UAE Bakery & Cereals market is expected to reach US$##,##.## million by 2021, with a five-year CAGR of ##.##% The market is forecast to see a CAGR of ##.##% in volume terms during 2016-2021, and reach ##.## million kg by 2021 The consistent value and volume growth positions the UAE as an emerging Bakery & Cereals market, and highlights an opportunity for new entrants

Summary

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Top Growth Opportunities: Bakery & Cereals in the UAE

Brief

Growing consumer demand for novel and innovative products and the rising participation of women in the workforce are driving demand for convenient on-the-go food options in the country. United Arab Emirate Bakery & Cereals market registered increase at a compound annual growth rate (CAGR) of 7.50 percent during 2011-2016. Consequently, the industry is forecast to register increase at a CAGR (Compound annual growth rate) of 6.40 percent during 2016-2021 and is anticipated to be worth US$1,357.8 Million by 2021.

UAE Bakery & Cereals market is led by the Bread & Rolls and Cookies categories in value terms, which grew at a compound annual growth rate (CAGR) of 8.20 percent and 6.10 percent, respectively, during 2011-2016 and are anticipated to grow at a CAGR (Compound annual growth rate) of 6.90 percent and 5.40 percent, respectively, in the next five years. The Breakfast Cereals category is forecast to remain the quickest-increasing. It grew at a compound annual growth rate (CAGR) of 8.70 percent during 2011-2016 and is anticipated to grow at a Compound annual growth rate of 7.20 percent during the forecast period (2016-2021). On the other hand, Energy Bars is anticipated to register the slowest growth at a Compound annual growth rate of 5.10 percent during the same period.

Bread & Rolls will continue as the best category in the sector, and is anticipated to be the second quickest-rising category within Bakery & Cereals, with 6.90 percent Compound annual growth rate between 2016 and 2021. By contrast, Cookies is anticipated to grow much slower, at a Compound annual growth rate of 5.40 percent in value terms. It will remain as the second biggest category, but the unhealthy halo related to this category has affected its development, being the second slowest-growing category within the Bakery & Cereals market.

Breakfast Cereals is set to register the quickest growth both in value and volume terms, with an expected Compound annual growth rate of 7.20 percent and 6.30 percent, respectively, between 2016 and 2021. Consumers' search for natural products is leading increase in this category, which is perceived by consumers as healthy and energy-boosting.

The analysis "Top Growth Opportunities: Bakery & Cereals in the UAE", determines the main demographic groups driving consumption, and what motivates their consumption. When combined with an detailed study of market and category dynamics, readers are able to identify top opportunities, and what they need to do in order to target them. The market research uses a exclusive method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category.

Strategic analysis report:

- Key consumer demographic groups driving consumption within the UAE market. The figures showcase the number of times consumers of particular ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a bigger proportion of occasions than the proportion of society they represent global).

- A study of market value and volumes over 2011-2016 for UAE, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.

- The degree of influence that the 20 main consumer trends identified by GlobalData have on Bakery & Cereals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

- Insight into the implications behind the information, and analysis of how the consumer needs will evolve in the short-to-medium term future.

Firms mentioned in this business report: Golden Loaf Est, Britannia, capricorn Bakery Llc, IFFCO, The Kellogg Company, Almarai, United Biscuits, Campbells Soup Company, Modern Bakery LLC, General Mills, Incorporated

Overview

- The UAE has a strong economy with a high per capita income. This is due to increased spending on job creation and infrastructure expansion, which is opening up utilities to better private sector involvement.

- Increasing consumer demand for novel and innovative products, and the growing participation of women in the workforce are driving demand for convenient on-the-go food options in the country.

- Some premiumization was seen in the quickest-increasing categories of Bread & Rolls and Breakfast Cereals.

- The positive growth experienced in the UAE Bakery & Cereals sector is anticipated to attract more worldwide brands to this market.

Great reasons to purchase

- This industry report offers together consumer analysis and market data to provide actionable insight into the behavior of UAE's Bakery & Cereals consumers.

- This is based on GlobalData's singular consumer data, developed from comprehensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.

- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be superior aligned with the leading trends in the sector.

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