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Cannabis and the Alcohol Industry; Weed or Fertiliser?

Cannabis and the Alcohol Industry; Weed or Fertiliser?

  • September 2017
  • 40 pages
  • ID: 5134318
In this report:
The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook.
Farmacy, a London restaurant championing plant-based dishes, has launched a range of drinks laced with CBD - a chemical compound found in the cannabis plant.

Summary

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Competition on labour, water supplies and land values are issues already impacting the supply side of both industries but it is in the realm of consumption patterns where cannabis disruption can prove seismic. Appellations and terroir, Cannasseurs and cannabis pairings, hybrids and the substitution question - the embryonic marijuana industry is already appropriating alcohol's semiotics. Could it fuel alcohol's next growth cycle or will it suffocate an industry already on the defensive?

Euromonitor International's Cannabis and the Alcohol Industry; Weed or Fertiliser? global briefing affords an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it features buzz topics, emerging geographies, sub-segments and trends as well as pressing industry issues and white spaces. It determines the dominant firms and brands by global volume, affords strategic analysis of the main factors influencing the sector - be they recent product advancements, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections expose how the segment might evolve and criteria for success.

Product analysis:

Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Alcoholic Drinks market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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