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OTT Video & TV Everywhere: Partners, Alternatives, and Competition

OTT Video & TV Everywhere: Partners, Alternatives, and Competition

  • October 2017
  • 55 pages
  • ID: 5143341
  • Format: PDF
  • Parks Associates


Table of Contents

1.1 Purpose of Report
A variety of new entrants and intensifying competition among OTT video services is forcing entertainment industry participants to reconsider their approach to the market. Consumers, fortunately, are open to subscribing to and using multiple video service options, including pay TV, online video, and OTT video services with various business models.

With few players exiting the market, companies are exploring ways to work together to drive viewership, subscriptions, and revenues. This report examines trends in the competitive environment for OTT video services and TV Everywhere and explores the opportunities, benefits, and challenges involved in various partnerships that are surfacing in the industry.

1.2 Scope of Report
This report examines OTT video services offering premium content, primarily TV programming and movies, as well as authenticated TV Everywhere features that are available exclusively to pay-TV subscribers. The report does not address services offering user-generated or semi-professional content or catch-up apps or services available from over-the-air broadcasters.

The report primarily examines the North American market due to the maturity of the market and the issues being addressed among North American competitors. However, the report does reference trends across markets where they are evident, and the forecasts for the report are global by region.

1.3 Research Approach/Sources
The OTT Video and TV Everywhere: Partners, Competition, and Alternatives report draws information and data from multiple sources:
- Company financial reports, data, press releases, news media, and related secondary research
- Information from Parks Associates research products:
- 360 View Update: Churn and Retention of OTT Video Services (Q3 2017)
- 360 View Update: Consumers and OTT Service Business Models (Q3 2017)
- OTT Video Market Tracker, North America (2015-2017)
- OTT Video Market Tracker, Europe (2017)
- Core NUMBERS (Q1 2017)
- Data from Parks Associates consumer studies (2013-2017)
- Interviews, industry event presentations, briefings, and alternative interactions with pay-TV operators, OTT video/pay-TV providers, networks, and government agencies.

Contributing Companies
- A+E Networks
- Accenture
- Adobe
- Amazon
- AMC Networks
- AT&T
- Bell Canada
- BroadwayHD
- CenturyLink
- Charter
- Cisco
- Cogeco
- Comcast
- CuriosityStream
- Ericsson
- FuboTV
- Hortus TV
- Hulu
- Ooyala
- Orange
- PlayStation Vue
- Pluto TV
- QyouTV
- Roku
- Shout Factory TV
- Sky
- Sling TV
- Starz
- TheBlaze
- TiVo
- Time Warner
- Tubi TV
- Verizon
- Viacom
- Warner Bros.

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