1. Market Research
  2. > Consumer Goods
  3. > Personal Care
  4. > Sexual Wellness Market Trends
Sexual Wellness Market - Global Outlook and Forecast 2020-2025

Sexual Wellness Market - Global Outlook and Forecast 2020-2025

  • July 2020
  • 507 pages
  • ID: 5151520
  • Format: PDF
  • Arizton
Up to $1100 off Until Sep 30th 2020

Summary

Table of Contents

Search Inside

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Sexual Wellness Market Report

The sexual wellness market by revenue is expected to grow at a CAGR of over 8% during the period 2019–2025.

The global sexual wellness market size is expected to reach USD 40 billion by 2025. The global market is witnessing, increasing digitalization of sales strategies. The online strategy is one of the most preferred modes for purchasing sexual wellness products among consumers. Over 25% of the wellness products sold in the US are via online channels, with Amazon.com being the most preferred website. This trend is increasing not only in the US but across the globe. With high internet penetration, the availability of smartphones and laptops, and most importantly, the numerous online platforms for customers to choose from have increased dramatically. This growing preference among customers across the world opting for digital and online purchasing mode is quickly picking up a considerable pace. A key reason behind this growth of online sales has remained the luxury of remaining anonymous in their purchase. Countries such as the US, China, the UK, Japan, and Germany are witnessing robust growth in the demand for sexual wellness products from such online retailers. Further, an ease-of-access to the internet and the convenience and comfort of shopping for sexual wellness products through online channels would enable the growth of a wide consumer base in developing countries.

The COVID-19 pandemic has a diverse impact on the sexual wellness market. Condoms have witnessed a spike, whereas the demand for sex toys and other items faced a temporary decline. However, to attend to their sexual needs, people across have started relying on sex toys and vibrators. The virus has caused severe supply disruptions across the word. Governments across the globe have issued advisories to promote safe sex with partners during the lockdown.

The following factors are likely to contribute to the growth of the sexual wellness market during the forecast period:

•Digital Marketplace: A Supreme Catalyst
•Branding via Impactful Campaigns
•Females: The Evolving Target Audience
•Increasing Acceptance of Sexual Wellness Products among Women

The study considers the present scenario of the sexual wellness market and its market dynamics for the period 2019?2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Sexual Wellness Market Segmentation
The global sexual wellness market research report includes a detailed segmentation by distribution, product, gender, and geography. In 2019, the sex toys segment led the market with a share of over 57%. Sex toys are witnessing a high demand from countries such as the US, China, and Japan. Historically, men have been primary customers; however, this sexual wellness trend is witnessing a shift as women are becoming sexually empowered globally. There is also growing demand for both shared and solo sex toys among end-users. China has emerged as the key manufacturer of these products across the globe as more than 70% of sex toys are manufactured in China.

Condoms are considered as one of the most effective ways to prevent STDs. Thus, governments, NGOs, and foundations across the globe are involved in the distribution of condoms among individuals in several countries. Further, they are low-cost alternatives for birth control. This, coupled with innovation in condom designs, has fueled the demand for condoms across the globe. In terms of volume, the male condom market constituted close to 99% of the sexual wellness market share in 2019.

Sexual wellness products are mainly sold through retail distribution channels such as specialty stores, supermarkets, hypermarkets, mass-market players, drug stores or pharmacies, and grocery stores. Manufacturers have been focusing keenly on the process of low-cost manufacturing.

The entry of Reckitt Benckiser and Church & Dwight in the market has increased the sale of sex toys and lubricants through retail stores such as sex specialty stores and supermarkets worldwide. Although the trend of selling these devices online is increasing, a significant share of sexual wellness product distribution takes place through sex specialty stores. The growth in online sales is set to increase by over 20% YOY during the forecast period. The primary reason is online stores offer a variety of options to choose from than retail stores. Moreover, over 95% of online retailers offer sexual wellness supplements & products at discounted prices rather than list prices that may be applicable in sex specialty stores and other brick-and-mortar distribution channels.

In terms of gender, the male segment accounted for a sexual wellness market share of over 75% in 2019, which is expected to decline to 73% by 2025 owing to the growing shift toward female-centric products. Several products developed in the market have focused on men. Male customers tend to offer better opportunities for vendors in the sexual wellness industry. With more than 30.1 million men who have erectile dysfunction in the US alone, the sexual lubricant market is witnessing immense opportunities owing to the need for lubricants. Condoms and sex toys have a high demand among male customers in the market.

Segmentation by Distribution
•Retail
oSpecialty Stores
oMass Market Players
oDrug Stores
oGrocery Stores
•Online
Segmentation by Product
•Sex Toys
oVibrators
oRubber Pennies
oCock Rings
oRubber Vaginas
oBlindfolds/ Feathers
oHarness & Strap-on-Penises
oBondage Gear
oOthers
•Condoms
oLatex & Non-latex
oBranded & Institutional
oMale & Female
•Sexual Lubricants
oWater-based
oSilicon-based
oOil-based
oHybrid
•Exotic Lingerie
•Others
Segmentation by Gender
•Male
•Female

INSIGHTS BY GEOGRAPHY
While China, Japan, South Korea, Australia, and India account for major usage of health and wellness products in APAC. Thailand, Vietnam, Malaysia, and Indonesia are likely to witness increased demand due to the improving quality of life and the growing acceptance of wellness products in these countries during the forecast period. Social norms are transforming because of global exposure via the internet and media. Millennials are more favorable to change as they reflect on the norms and traditions and make their own choices. There has been a rise in the level of awareness and experimentation of sexual wellness products in the region. Further, the consumer market in APAC, particularly in Southeast Asian countries, is poised to grow at a tremendous rate because of the increased spending power of buyers in several countries. Advances in lifestyle coupled with rising consumer expenditure, are likely to increase the penetration of these products in APAC during the forecast period.

Segmentation by Geography
•APAC
oChina
oJapan
oAustralia
oIndia
oSouth Korea
oIndonesia
oMalaysia
oSingapore
oNew Zealand
oThailand
•Europe
oUK
oFrance
oGermany
oItaly
oSpain
oPoland
oNetherlands
oSweden
•North America
oUS
oCanada
•Middle East & Africa
oSaudi Arabia
oUAE
oKenya
oSouth Africa
oAlgeria
•Latin America
oBrazil
oMexico
oArgentina
oChile
oPeru

INSIGHTS BY VENDORS
The global sexual wellness market share is currently intensifying. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The market is moderately fragmented, with many sexual wellness brands providing lubricants with high functionalities and designs. LifeStyles, Reckitt Benckiser, Diamond Products, and Church & Dwight are among a few major vendors in the market. All these sexual wellness companies have a presence in three major geographical regions - North America, APAC, and Europe. However, there are local vendors providing products with similar specifications at low prices. This has intensified price wars among vendors. The market has the threat of infiltration with low-quality products.

Prominent Vendors
•LifeStyles
•Church & Dwight
•Diamond Products
•Reckitt Benckiser
•Okamoto Industries
•Karex Berhad
•Doc Johnson

Other Prominent Vendors
•Beate Uhse
•A&D Medical
•Beijing Aimer
•Bijoux Indiscrets
•BILLY BOY
•BioFilm
•BMS Factory
•Bodywise
•Cumming
•CalExotics
•Calvin Klein (PVH Group)
•Convex Latex
•Cosmo Lady
•Cupid Limited
•Eau Zone Oils & Fragrances
•European Lingerie Group AB (ELG)
•Embry
•Empowered Products
•Fuji Latex
•Good Clean Love
•Guy & O’Neill
•Hathor Professional Skincare
•HBM Group
•HLL Lifecare
•ID Lubricants
•Innova Quality
•Innovus Pharma
•IXu
•L Brands (LVMH)
•La Maison Lejaby
•La Perla
•LELO
•Live Well Brands
•Lovehoney Group
•Mayor Laboratories
•MD Science Lab
•MTLC Latex
•Orient Industry
•PHE
•The pjur group
•Sagami Rubber Industries
•Sensuous Beauty
•Shandong Ming Yuan Latex
•Shanghai Dahua Medical Apparatus Co.
•Silk Parasol
•Sliquid
•StaySafe Condoms (AdvaCare Pharma)
•STRATA Various Product Design or ORIGAMI Condoms
•Suki (OhMiBod)
•Tenga
•Thai Nippon Rubber Industry (TNR)
•The Yes Company
•Tianjin Condombao or Tianjin Medical Polyurethane Tech
•Topco Sales
•Trigg Laboratories
•Triumph
•Veru Healthcare/The Female Health Company
•XR Brands
•Kaamastra

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
20% Off

($3995)

  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.

ref:plp2020

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on