1. Market Research
  2. > Aerospace and Defense
  3. > Aerospace
  4. > Aviation
  5. > Aircraft Market Trends
Airbus SE: Company Strategy & Performance Analysis

Airbus SE: Company Strategy & Performance Analysis

  • November 2017
  • 51 pages
  • ID: 5153103
  • Format: PDF
  • By MarketLine

Summary

Table of Contents

Search Inside

Airbus SE: Company Strategy & Performance Analysis

Summary
Airbus SE (Airbus Group) specializes in providing aeronautics; defense and electronics solutions, and space-related services. It manufactures commercial, passenger and freight aircraft alongside corporate jets. Airbus operates its business through three divisions: commercial airplanes, helicopters and defense, space and security. It aims to integrate the helicopter and defense divisions with its commercial division to facilitate smooth decision making processes and enhance productivity.

The company has wide geographical presence across Europe, the Americas, Asia-Pacific, the Middle East and Africa. Airbus SE is headquartered in Leiden, the Netherlands.

MarketLine Premium’s company strategy reports provide in-depth coverage of the performance and strategies of the world’s leading commercial aircraft manufacturing companies. The report details company operations in key geographies and offers a comprehensive analysis of each firm’s growth strategy and financial performance. The reports benchmark company performance via key indicators, including orders, order backlog, and deliveries.

Key Highlights
Strong order backlog to drive future growth

Airbus posted an order backlog of US$1.13 trillion in 2016, as compared to US$1.07 trillion in 2015, at an annual rate of 5.6%. The commercial aircraft division reported 5.7% y-o-y increase in its order backlog, from US$1.06 trillion in 2015 to US$1.12 trillion in 2016. The commercial aircraft division’s backlog accounted for 98.9% of the total civil aerospace (includes commercial aircraft and helicopters) backlog, and helicopters accounted for 1.1% in 2016. The company’s order backlog for the commercial aircraft segment stood at 6,874 units in 2016 in comparison to 6,831 in 2015. In October 2016, Airbus delivered its 10,000th aircraft, an A350 XWB to Singapore Airlines.

Commercial aircraft segment driving overall operating revenue

Total operating revenues increased at 2.9%, from US$71.5 billion in FY2015 to US$73.6 billion in FY2016, attributed to the improved performance of the company’s civil sector due to an increase in the delivery rate of the commercial aircraft. The commercial segment accounted for 74.0% of the company’s total revenue in 2016 and grew at an annual rate of 6.9%, from US$50.9 billion in 2015 to US$54.4 billion in 2016 partly due to an increase in aircraft deliveries and favorable currency fluctuations. The segment’s aircraft deliveries rose by 8.3%, from 635 units in 2015 to 688 in 2016. Airbus Commercial Aircraft is one of the world’s leading manufacturers of passenger airliners and its product line comprises families of jetliners ranging in capacity from 100 to more than 600 seats. The single-aisle A320 family, is civil aviation’s best-selling product line; followed by the A330 family; the new-generation wide-body A350 XWB; and the flagship double-decker A380.

Growing deliveries and orders

Commercial aircraft deliveries increased for the 14th consecutive year, reaching a high of 688 aircraft to 82 customers. In 2016, 545 A320s, 66 A330s, 49 A350 XWBs, and 28 A380s were delivered. During 2015-2016, the A320 family reported 790 orders. This was followed by the A330 family which received 106, of which 42 were for the A330 neo. The number of gross orders for A350s stood at 51, while the A380 stood only received two orders. In total, the company received 949 orders which accounted for 54% of the gross market share globally. The company’s total number of net orders stood at 731 in 2016. A320s posted the highest number of net orders in 2016 - 607, followed by A330s - 83, and A340s - 41. A380s recorded no orders.

Scope
- Company Snapshot - Details key indicators and rankings of Airbus in terms of revenue, net income, and operating income.
- Company SWOT Analysis - Outlines Airbus SE’s strengths, weaknesses, and opportunities and threats facing the company.
- Growth Strategies - Provides an overview of Airbus SE’s corporate goals and strategic initiatives and evaluates their outcomes.
- Company Performance and Competitive Landscape - Analyses the company’s performance by geographical segment and provides a peer comparison on parameters such as revenue and market share.
- Key Developments - Showcases Airbus SE’s recent corporate events and initiatives.
- ICT Spending Prediction - Details how the company allocates its ICT budget across the core areas of its business, specifically hardware, software, IT services, communications and consulting.

Reasons to buy
- How does Airbus SE rank among its peers in terms of revenue and market share?
- What are Airbus SE ’s main growth strategies and how successful has the company been at implementing them?
- How has the company performed since 2014?
- How has Airbus SE performed in comparison to its main competitors?
- What are Airbus SE ’s strengths and weaknesses and what opportunities and threats does it face?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.

ref:plp2017

Reportlinker.com © Copyright 2020. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on