Country Profile: Wine Sector in Israel

Country Profile: Wine Sector in Israel

Summary
Wine sector accounted for a volume share of 0.11% of the global market and 6.22% of the regional (Middle East & Africa) market, in 2016. The sector was valued at ILS3,991.4 million (US$1,038.3 million) in 2016 and is expected to see a declining trend by registering a negative CAGR of 1% during 2016-2021.Consumers preference for other alcohol products like Spirits over Wine, coupled with higher alcohol taxes and government laws limiting marketing of alcohol products is resulting in decline in the Israeli Wine sector. Per capita consumption stood at 4.6literscompared to the global and Middle East & Africa levels of6.2liters and 4liters, respectively, in 2016.

Still Wine was the largest with value sales of ILS3,610.6 million (US$939.3 million) in 2016. The Sparkling Wine market is expected to grow the fastest at a CAGR of 8.5% during 2016-2021, compared to Fortified Wine, at a CAGR of 0.8%. However, Still Wine is projected to witness a fall in value sales, at a negative CAGR of 2.2% during the same period.

On-trade transactions accounted for the leading distribution channel in the Israeli Wine sector, accounting for a total volume share of 40.3% in 2016. It was followed by Food & Drinks Specialists with a volume share of 27.9%, while Hypermarkets & Supermarkets accounted for a share of 24.1% in the same year.

Glass is the most commonly used package material in the Israeli Wine sector. In 2016, it accounted for a share of 99.9%,The consumption of Wine was higher among the male population in 2016 compared to males. In terms of consumption by age group, Older Consumers and Early Young Adults accounted for the largest share of 51.9%, followed by Pre-Mid-Lifers with a15.3% share.

The top five brands in the Israeli Wine sector accounted for a volume share of 57.7% in 2016. Selected is the leading brand in the Israeli Wine sector, followed by Barkan and Reserve.

The report "Country Profile: Wine Sector in Israel", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..

Companies mentioned in this report: Cristalino,Davide Campari-Milano S.p.A.,Laurent Perrier,NV Fratelli Cella,Sparkletini,Barkan Wine Cellars,Binyamina,Carmel Winery,Ein Karem,Golan Wines,Tabor Winery,Taperberg

Scope
- The Israeli Wine sector accounted for a volume share of 6.22% of the regional (Middle East & Africa) market, in 2016.
- Of the three markets, Still Wine was the largest in value terms, while the Sparkling Wine market is expected to grow at the fastest CAGR, during 2016-2021.
- On-trade transactions accounted for the leading distribution channel in the Israeli Wine sector.
- The top five brands in the Israeli Wine sector accounted for a volume share of 57.7% in 2016.
- Glass is the most commonly used package material in the Israeli Wine sector.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.