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Service Station Retailing in Poland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Service Station Retailing in Poland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

  • October 2017
  • 45 pages
  • ID: 5175914
  • Format: PDF
  • By GlobalData

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Service Station Retailing in Poland 2017: Market and competitor data and insights into fuel, c-store and car wash offerings

Summary
Total fuel consumption in Poland increased by 12.4% in 2016 compared to the previous year, with volume sales increasing for both Petrol and Diesel. Fuel prices began to increase in Poland and in Europe, the price of petrol in 2016 marginally rose by 0.1%, and diesel prices grew by 1.1%. The value of fuel sales has increased for the first time since 2012, rising by 13.8% in 2016. In Poland fuel consumption is expected to rise 28.4% towards 2022 as vehicle parc rises over this period.

As of 2016, 62.5% of service stations in Poland featured a shop. The total number of service stations with a shop increased by 3.5%. The top five fuel retailers in Poland accounted for 74.8% of the number of service station shops in the country. PKN Orlen has the largest service station network, at 1,766 sites. In 2016, three of the top five fuel retailers, divested their service station networks. The top five fuel retailers -PKN Orlen, BP, Shell, Grupa Lotos and Circle K accounted for 53.5% of service stations in Poland in 2016.

24.9% of service stations in Poland feature a car wash. The total number of service stations with a car wash in Poland increased 1.2%; as retailers invested in these facilities to increase appeal to motorists. BP has the largest number of service stations with a car wash in the country, amounting to 25.7% of the national network. Of the top five players, BP, PKN Orlen and Grupa Lotos increased the number of sites with a car wash in their networks in 2016.

The report "Service Station Retailing in Poland 2017", provides an executive-level overview of the Polish service station market today, with values and volumes up to 2017. It delivers quantitative and qualitative insight into the fuel market, based on in depth interviews with major fuel operators across Europe and proprietary data from our service station retail databases. It provides: National Fuel Volumes and Values. Breakdown of the top five fuel retailers shop, car wash, company owned motorway and unmanned sites.

Companies mentioned in this report: PKN Orlen, Grupa Lotos, BP, Shell, Circle K, LUKOIL

Scope
- Total fuel consumption in Poland increased by 12.4% in 2016 compared to the previous year.
- PKN Orlen has the largest service station network, at 1,766 sites, amounting to 26.7% of the national network.
- The top five fuel retailers in Poland accounted for 74.8% of the number of service station shops in the country.
- BP has the largest number of service stations with a car wash in the country, at 422 sites, amounting to 25.7% of the national network.

Reasons to buy
- Identify who are the top five players in Poland and how many fuel outlets, motorway & unmanned sites, shops & car wash they have.
- Plan effect market strategies by uncovering market share and average fuel throughput per site of the top five players in the market.
- Understand how the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes.
- Identify what strategies the key players have across their fuel and non- fuel offerings in terms of products sold, branding, promotions, partnerships and suppliers used.

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