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Global Market Study on Mobile Advertising: Display and Search Segments Critical for Mobile Advertising

Global Market Study on Mobile Advertising: Display and Search Segments Critical for Mobile Advertising

  • October 2017
  • 170 pages
  • ID: 5182436
  • Format: PDF
  • By Persistence Market Research

Summary

Table of Contents

Persistence Market Research has prepared an insightful and unbiased report on the mobile advertising market titled ‘Mobile Advertising Market: Global Industry Analysis (2012-2016) & Forecast (2017-2022)’. This report provides an in-depth look at the mobile advertising market with a particular focus on the market dynamics i.e. the drivers, restraints, opportunities, and threats that shape the direction of the mobile advertising market. A thorough evaluation of data across different parameters has been conducted with an objective to arrive at accurate market forecasts pertaining to the mobile advertising market. In addition to this, the mobile advertising market competition landscape is included in the mobile advertising market report giving all the relevant information about key stakeholders actively involved in the mobile advertising market.

Mobile Advertising Market Taxonomy

Region
North America
Latin America
Europe
Japan
APEJ
MEA

Format
Messaging
Search
Display

Category
Arts & Entertainment
Hobbies & Interests
Society
Science
Style & Fashion
Technology & Computing
Other Categories

The mobile advertising market has been studied with an adequate focus on both developing and developed economies across the globe. The developing regions are Latin America, APEJ, and MEA, while the developed regions are Europe, Japan, and North America. Each region has a dedicated section in the mobile advertising market report highlighting revenue statistics on the basis of the taxonomy. The forecast is to enable report readers to gain a complete understanding of the mobile advertising market. The largest countries in every region have been highlighted making it easier for major companies that seek to target only specific geographic regions.

A competition analysis can mean the difference between sustainability and profitability in the mobile advertising market. The competition dashboard section serves this purpose perfectly and the mobile advertising market report has profiled companies that are actively involved in the mobile advertising market. Company long and short term strategy assessment, recent developments, key financials, and a brief overview are some of the facets readers can expect in this section of the mobile advertising market report. It is possible to carry out a SWOT analysis of the immediate competition that can prove immensely beneficial for devising investment strategies in the mobile advertising market.

An important section of the mobile advertising market report focuses on the market forecast and analysis by region, format, and category. Y-o-Y growth comparison, market share growth, and revenue figures have been provided for all of these and an organization that wishes to focus on a particular region, format, or category can refer to this section of the mobile advertising market report.

The mobile advertising market report begins with the executive summary that is concise yet highly comprehensive. This section delivers a birds-eye view of the mobile advertising market as a whole and is complemented by the introduction section of the mobile advertising market report. The latter includes the definition and taxonomy of the mobile advertising market. The report shines a spotlight on the different nodes in the supply chain along with the cost and pricing structure to be found in the mobile advertising market.

Research Methodology
A tried and tested research methodology is used by PMR analysts to arrive at accurate revenue estimates in the mobile advertising market. Primary and secondary research are combined with expert insights via a triangulation method to contribute to the final data. The data is validated extensively with proprietary tools to extract all qualitative and quantitative insights of the mobile advertising market.

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