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Tea: In-depth Industry Report in the Middle East and Africa

  • October 2017
  • 52 pages
  • ID: 5189102
In this report:
In consumption terms it was second, with ## billion litres of tea consumed in 2016 (about one-fifth of the global total).
South Africa is also notable for being the only market in the region where "Other" tea is the driver of growth (in the case of South Africa, rooibos represents most of the "other" tea share).

Summary

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The Middle East area and African continent trails only Asia Pacific in global tea consumption among the world's regions. It is home to various countries that are among the world leaders in per capita consumption, including Iran and the UAE. Tea consumption in the territory takes a wide variety of forms, containing an increasing presence of rooibos in South Africa (ZA), a traditional inclination towards mint tea in North Africa, and heavy consumption of black tea in much of the Middle East.

Euromonitor International's Tea in the Middle East (ME) and Africa global briefing affords an insight into to the size and shape of the Hot Drinks market, features buzz topics, emerging geographies, sub-segments and trends as well as pressing industry issues and white spaces. It determines the dominant firms and brands, affords strategic analysis of the main factors influencing the sector - be they recent product advancements, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections expose how the segment might evolve and criteria for success. The review can focus on both retail and foodservice.

Product analysis:

Coffee, Other Hot Drinks, Tea.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Hot Drinks market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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