1. Market Research
  2. > Financial Services
  3. > Real Estate Market Trends
Online Apartment Rental Services - Industry Market Research Report

Online Apartment Rental Services - Industry Market Research Report

  • September 2020
  • 44 pages
  • ID: 5204645
  • Format: PDF
  • Ibisworld


Table of Contents

Search Inside

For lease: Increased internet usage has fueled substantial industry growth


Online Apartment Rental Services

The Online Apartment Rental Services industry is characterized by a high level of market share concentration, with the three largest players, Zillow Group Inc., RentPath LLC. and Dominion Enterprises, dominating the industry. Over the five years to 2019, these operators have held an increasing share of industry revenue. By acquiring brands and launching websites designed to serve specific demographics, major players have captured the majority of industry revenue.

Major players dominate the industry

The largest industry operators own the most popular and well-known online apartment rental brands. As a result, the largest operators capture the majority of expanding demand. Zillow Group Inc., the industry’s largest player, has some of the most popular brands in its catalog, including Zillow, Trulia and StreetEasy. RentPath LLC., the second-largest industry operator, similarly owns several popular brands, Apartment Guide, Rent.com and Live Lovely.

Slowing expansion helps boost profit

Over the five years to 2019, the largest industry operator, Zillow Group Inc., has grown rapidly by acquiring other apartment rental and real estate websites. However, despite this rapid growth, the company’s profit margins have been consistently low, with the company reporting a loss between 2014 and 2017; this is largely due to the company’s aggressive expansion strategy. In 2019, these acquisitions are expected to begin to pay off, as the company’s industry-relevant operating income is expected to turn positive.

Easy entry leads to strong competition
The industry has a low level of capital intensity, which means operators experience low levels of capital expenditure. However, the industry is highly competitive, due to the large number of companies and the high level of market share concentration. Therefore, it can be difficult for a new company to establish a large list of apartments and landlords without extensive marketing and sales expenditure. However, once a website has a large list of apartments, growing its business will not require significant investment.

This industry provides internet listing and search functions for residential rental properties. In addition to connecting potential renters with apartment owners and managers, these websites often provide targeted advertising services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Storage & Warehouse Leasing in the US - Industry Market Research Report

  • $ 1020
  • April 2021
  • 53 pages

Safe and sound: Rental rates will likely drop as operators keep prices low to draw in business Abstract Storage & Warehouse Leasing in the US The Storage and Warehouse Leasing industry primarily rents ...

  • United States
  • Real Estate
  • Financial Services
  • Industry analysis
  • Disposable Income
  • Employment Income


Reportlinker.com © Copyright 2021. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on