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Top Growth Opportunities: Savory Snacks in Russia

Top Growth Opportunities: Savory Snacks in Russia

  • November 2017
  • 121 pages
  • ID: 5206719
  • Format: PDF
  • By GlobalData

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Top Growth Opportunities: Savory Snacks in Russia

Summary
Russia ranks seventh amongst the top ten savory snacks markets in terms of per capita expenditure (in US$ terms). The per capita expenditure on savory snacks products in US$ terms declined at a CAGR of about -8% in the last five years and is expected to rebound and grow at a CAGR of over 8% during 2016-2021.

Despite negative growth in US dollar terms in the five years to 2016, Russia’s savory snacks market is stable and growing steadily, with a value projection of nearly US$4 Billion by 2021. This growth is underpinned by several factors, including a modest recovery in household incomes and a more favourable business climate for producers and exporters in key industries, such as agriculture and related sectors.

Processed snacks, the leading value category, is expected to grow at a CAGR of almost 8% in US$ terms during 2016-2021, and is expected to be over US$1.5 Billion by 2021. Pretzels, as a category is expected to register the slowest value growth in US$ terms, at a CAGR of just over 7% in the next five years, and is expected to reach around US$175 Million by 2021.

All categories in the Russian savory snacks market have declined in the last five years. However, all categories are expected to grow during the forecast period (2016-2021). Processed snack, the leading category by value, is expected to grow at a CAGR of almost 8% during 2016-2021. This is followed by potato chips category, which is forecast to register the fastest growth at a CAGR of close to 9% during the same period. On the other hand, meat snacks and popcorn, the least valued categories, are expected to grow at a CAGR of about 8% each, during 2016-2021.

The report "Top Growth Opportunities: Savory Snacks in Russia", provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snack producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of savory snacks food markets in France through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following analysis -
- Key consumer demographic groups driving consumption within the Russia market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
- A study of market value and volumes over 2011-2016 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
- Examples of international and regional product innovation targeting key consumer needs.

Companies mentioned in this report: Auchan, Magnit Group, PepsiCo, The Kellogg’s Company, Intersnack Group, Cheetos, Estella, Lay’s, Pringles, Chio

Scope
- Russia ranks seventh amongst the top ten savory snacks markets in terms of per capita expenditure (in US$ terms). The per capita expenditure on savory snacks products in US$ terms declined at a CAGR of -8.0% in the last five years and is expected to rebound and grow at a CAGR of 8.2% during 2016-2021. This growth can be mainly attributed to the economic recovery in Russia and the strengthening ruble.
- Increasingly hectic lifestyles and consumer preferences for on-the-go snack products that accompany them during busy days will contribute to the growth of savory snacks products in the country.
- The potato chips category follows, and is forecast to register the fastest growth at a CAGR of 8.6% during the same period. On the other hand, meat snacks and popcorn, the smallest value categories, are expected to grow at a CAGR of 8.0% and 7.6% respectively, during 2016-2021.

Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Russia’s Savory snacks consumers.
- This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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