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Country Profile: Ice Cream Sector in Hungary

Country Profile: Ice Cream Sector in Hungary

  • October 2017
  • 91 pages
  • ID: 5206744
  • Format: PDF
  • GlobalData
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Country Profile: Ice Cream Sector in Hungary

Hungarian Ice Cream sector accounted for a volume share of 0.3% of the global market and 2.7% of the regional (Eastern Europe) market in 2016. The sector is forecast to grow at a CAGR of 12.5% during 2016-2021. The rising disposable income led by strong economic growth in the country is enabling consumers to spend more on indulgence products which in turn is aiding the growth of the sector. Per capita consumption of Ice Cream products stood at 6.07kg, when compared to the global and Eastern Europe levels of 3.96kg and 6.09kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in Hungary. Moreover, consumption is particularly high amongst those consumers who upper secondary education. In terms of consumption by age group, Older Consumers and accounted for a 29.8% share in 2016. Take-Home and Bulk Ice Cream was the largest by value sales in 2016. It is expected to grow at a CAGR of 12+% during the forecast period (2016-2021), while the Artisanal Ice Cream market is expected to record the fastest CAGR of 13+% during the same period.

Food & Drinks Specialists accounts for a leading value share of 40.2% in the distribution of Ice Cream products in Hungary. In 2016, On-trade transactions held a value share of 34.6%, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in the Hungarian Ice Cream sector. In 2016, it accounted for a share of 60+ %, followed by Paper & Board and Rigid Plastics.

Carte D`Or is the leading brand in the Hungarian Ice Cream sector. The top five brands in the sector accounted for a value share of 36.9%, while private labels and artisanal producers held 7.5% and 7.1% value shares, respectively.

The report "Country Profile: Ice Cream Sector in Hungary", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Companies mentioned in this report: Artisanal Producers, Eispro Kft., Family Frost, Ledo, Nestle, SeaMaster Products Kft., Unilever, BidVest Group, General Mills, Inc., P.P.L. KORAL

- The country is expected to register highest value and volume growth at a rate of 68.1% and 61.8%, respectively during 2016-2021.
- Hungary ranks third on the extent of fragmentation
- The top five brands accounting for a share of 36.9% in 2016
- The Ice Cream sector in Hungary is forecast to grow at 12.5% CAGR in value terms during 2016-2021
- The per capita consumption of Ice Cream is higher in Hungary compared to the global level
- Carte D`Or lead the Hungarian Ice Cream sector

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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