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Country Profile: Ice Cream Sector in New Zealand

Country Profile: Ice Cream Sector in New Zealand

  • October 2017
  • 91 pages
  • ID: 5206745
In this report:
In volume terms, the market is expected to grow from ##.## million kg in 2016 to ##.## million kg by 2021, registering a CAGR of ##.##% during 2016-2021.
The figure also indicates the change in volume consumption, which is expected to grow from ##.## million kg in 2016 to ## million kg by 2021, registering a CAGR of ##.##% during 2016-2021.

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Country Profile: Ice Cream Sector in New Zealand

Brief

New Zealand's Ice Cream sector accounted for a volume share of ~0.7 percent of the overall market and 2.70 percent of the regional market in 2016. The sector is forecast to grow at a compound annual growth rate (CAGR) of 3.20 percent during 2016-2021. Increasing disposable income of consumers and the trends of indulgence and premiumization continue to drive the Ice Cream sector in New Zealand (NZ). The Ice Cream industry also benefits from the locally produced high quality dairy products used as ingredients in ice creams. Per capita consumption of Ice Cream products stood at 32kg, which is bigger when compared to the overall and Asia-Pacific levels of 4kg and 1.7kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in New Zealand (NZ). Moreover, consumption is particularly high amongst those consumers who received Tertiary education. In terms of consumption by age group, Kids & Babies and Older Consumers account for the leading share. Take-Home and Bulk Ice Cream was the biggest by value sales in 2016. The sector is also anticipated to grow at the quickest Compound annual growth rate of 3.30 percent during the forecast period (2016-2021).

On-trade transactions account for a leading share in the distribution of Ice Cream products in New Zealand (NZ). In 2016, On-trade transactions held an 81.60 percent value share, followed by Hypermarkets & Supermarkets. Flexible Packaging is the most commonly used package material in New Zealand's Ice Cream sector. In 2016, it accounted for a share of 48.50 percent, followed by Rigid Plastics and Paper & Board.

Tip Top is the leading brand in New Zealand's Ice Cream sector. The best five brands in the sector accounted for 38.70 percent value share in the same year.

The analysis "Country Profile: Ice Cream Sector in New Zealand (NZ)", offers business insights on high growth markets to target, forecasts in the usage of package materials, category level distribution channel data and market share of brands.

Strategic analysis report:

- Market data: Overall market value and volume data with growth analysis for 2011-2021. The global market value and quantity included in the market research is split on the basis of On-trade and Off-trade

- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

- Key players: Market share of brands and private labels, containing private label growth analysis from 2011-2016

- Distribution data: Percentage of sales within each market through distribution channels including On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

- Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack info for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Firms mentioned in this industry report: Fonterra, Unilever, Rush Munro`s, Fonterra, Emerald Foods, Kiwi Ice Cream Co Ltd, Mondelez International, Inc, Emma Jane, Progressive Enterprises, The Ice Bar Co

Overview

- The Ice Cream sector in New Zealand (NZ) is forecast to grow at 3.20 percent Compound annual growth rate in value terms during 2016-2021

- The 'Take-Home and Bulk Ice Cream' market is forecast to register the quickest growth during 2016-2021

- On-trade transactions account for the leading share in the distribution of Ice Cream products in New Zealand (NZ)

- Tip Top lead the New Zealand's Ice Cream sector in both value and volume terms

- Flexible Packaging is the most commonly used package material in the New Zealand's Ice Cream sector

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze top distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Manufacturers can identify the opportunities to position products with H&W attributes/benefits

- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the industry which will help determine the best audiences to target

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report benefits manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on main macro-economic indicators including GDP per capita, population (global and breakdown by age), and consumer price index. It also covers a comparable analysis of political, economic, socio-demographic, and technological indicators across 50 countries.

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